Decryption of "manga" series tiles!
Official detailed explanation of Tao Yuanshuai's "man" series of products
Issue ②
Over the past 15 years, Tao Yuanshuai has adhered to his original intention and always adhered to the two lowest-level R&D logics in terms of products: "Demand is the first driving force for product R&D, and inheritance is the only path for product R&D."
At present, with the continuous iteration of mainstream consumer groups and consumer demands, brands must always have insight into consumer group trends and directional matching of individual needs. The mantle rock regards luxury as precious, and the plainness as beauty. The launch of the two core products will not only provide more choices for the new generation of consumer groups, but also bring competitive advantages of differentiated products to terminal stores.
Iterative upgrades in inheritance - Mantle Rock 3.0 Manshe
The research and development of lava mantle rock began 5 years ago, and the designs and colors were continuously eliminated and optimized, and finally it was released as a trend-setting product. The genetic positioning of mantle rock is luxury, so how does it express "luxury"?
First of all, it is based on natural precious stone, using advanced technology and ingenuity to restore the original appearance of the ore 1:1; second, the lava mantle rock is mainly made of large-sized ceramic tiles and continuous pattern technology, 750×1500mm, The large sizes of 900×1800mm and 800×2600mm give the space a more coherent whole and express the grand and detached momentum.
To date, molten mantle rock has gone through two iterations:
The 1.0 luxury series is aimed at the Generation X generation between 60 and 80. Their understanding of luxury is direct, simple and bold;
The 2.0 light luxury series is aimed at the Generation Y generation between 80 and 95, who prefer simple, modern, refined and elegant aesthetic styles.
As the third iteration of Mantle Rock 3.0 Manshe, in order to find products that better meet the needs of Generation Z, the R&D team was personally led by Chairman Tao Yuanshuai, Mr. Zeng, and repeatedly selected from hundreds of precious stones. After more than half a year of hard work, the Mantle Rock 3.0 Manshe Series was finally born.
The Mantle Rock 3.0 Mantle Series all have one thing in common: the color is light and elegant, the texture is simple, natural and bright, classic and fashionable; the texture is delicate, clear and transparent, and the texture is comparable to precious stone.
Extending and expanding in the inheritance - plain writing and comic series
The sketch series inherits two major characteristics: taking the original color of nature without artificial intervention and focusing on low-saturation products; insisting on original designs inspired by natural elements such as stone, wood, sand, and mud, and modern elements such as cement, metal, and fabrics. .
Everyone regards extravagance as valuable, but in my heart, frugality is the most beautiful thing! From color selection to color temperature to restoration, the Suzhu series follows the principle of "element is beauty". It is not a traditional "matte brick" or "soft light brick". The low-gloss glaze of the Suzhu series It is determined based on the original nature of things and the psychological comfort of ergonomics.
Suhua adheres to the thinking of space background color, using low-saturation elegant colors and simple and bright line textures as the background to make the space more open and inclusive, giving designers great creative freedom, and is suitable for any situation. kind of decoration style.
Cloud system - ancient wabi-sabi;
Environment - quiet and profound;
Language family - advocating return to nature;
Comic series - simple, elegant and peaceful.
The 4th series of sketches are based on original colors such as off-white, milk white, light beige, light green, and light blue. The color is light and soft; the brightness is elegant and soft; the texture is based on natural stone lines The creation is made by integrating modern painting textures, which is simple and natural; the texture is made of natural sand, wood and silk, which is superimposed with the painting texture to make it more delicate and delicate; the overall texture is warm and elegant.
After fifteen years of inheritance and iteration, Tao Yuanshuai’s pursuit of products will never end. We have a clear purpose in every link and pursue the ultimate, just to meet the needs of more consumer users.
The simpler the product, the more difficult it is to perform
What is the ingenuity of the complicated craftsmanship of the Man series ceramic tiles?
Please pay attention to the official detailed explanation issue ③!
-end-
