As we all know, factors such as centralized procurement of fine decoration, environmental protection factors, product and consumption upgrades, and prefabricated construction are all profoundly affecting the changes in the pattern of my country's construction ceramic tile industry. Under such severe circumstances, the ceramic tile industry has entered an era of stock competition. In the past two years, affected by factors such as the epidemic, the overall growth trend of the ceramic tile industry has slowed down. On the one hand, the fragmented economy has led to higher and higher customer acquisition costs for companies; on the other hand, the rise of young consumer power has led to the emergence of new consumption habits and needs. However, with the gradual control of the epidemic, the release of a rebound in consumer demand, and the continuous introduction of pro-consumption policies, the ceramic tile industry market in 2022 still has large room for growth.
In the new market environment, ceramic enterprise marketing is facing challenges and also ushering in new opportunities. Facing the turbulent marketing battlefield, how should ceramic tile brands innovate and upgrade their dimensions? How to develop marketing scenarios around users’ personalized needs and achieve in-depth and continuous communication with users? How to expand the competitive landscape of ceramic companies and maximize brand value?
With these thoughts, Mati Tile started the "seed The first shot of Project Grass Star.
The first online celebrity store training camp in 2022< /span>
Traffic turns into sales, Mati Internet celebrity store training camp starts offline
From March 1st to 2nd, 2022, Mati headquarters launched the "2022 First Internet Celebrity Store Training Camp". Agents from more than 30 Mati stores across the country gathered together to participate in this training event.
Mati Internet celebrity store training camp site
Many powerful figures, including Mr. Ou Tiancheng, the co-founder of Matti, and Teacher Tina, a new Internet celebrity in the home furnishing industry of Boying Company, gathered at the scene to give lectures.
Mr. Ou Tiancheng first gave everyone a popular science introduction to the meaning of the "Grass Planting Star Plan, traffic turns into sales volume", explained the meaning of Internet celebrity stores, and analyzed the necessity and feasibility of developing Internet celebrity stores from all aspects.
Mati co-founder Mr. Ou Tiancheng
Teacher Tina will train everyone on the necessary skills to become an Internet celebrity store, and teach everyone all kinds of practical knowledge. She also shared her journey of becoming a new Internet celebrity in the home furnishing industry step by step, and analyzed the general trends in the current environment and the basic situation of the Internet platform. Guide students how to use effective content marketing strategies to spread the product power of stores, stimulate word-of-mouth, drive marketing fission, and stage a feast of ideas for agents to help change and innovation!
Teaching by teacher Tina, a new Internet celebrity in the home furnishing industry< /span>
There is a way to break the situation and Internet celebrity business model helps enterprises move forward
The sudden emergence of the new coronavirus epidemic has caused a major reshuffle of the entire world's economic system. It is increasingly becoming the consensus of marketers that brand marketing will shift from offline to online. With the maturity of the Internet and the birth of various technologies, the real economy has gradually become scarce, and modern business civilization has also undergone rapid changes. If an enterprise wants to continue to develop, it must cater to the consumer market and start continuous iteration and evolution.
Tiles, as high-priced, low-frequency, experience-focused durable consumer goods, users have more diversified and fragmented requirements for the style and installation services of ceramic tile products. In the current consumption environment, word-of-mouth graphic content and video content have become users important basis for consumption decisions.
In the face of the huge private traffic brought by the rise of word-of-mouth social platforms such as Douyin and Xiaohongshu, every brand is seeking the way forward for corporate marketing in the exploration of traffic.
Theory + practical operation to truly realize the integration from 0 to 1
Although many brands have realized the importance of entering word-of-mouth social platforms and seizing private domain traffic, it is not easy to operate these accounts well.
Mati Internet Celebrity Store Training Camp takes "How to Build an Internet Celebrity Store" as its theme. It starts from scratch and focuses on how to break through single scenarios from the aspects of traffic, content, social interaction, etc., to help stores create increments and connect High-quality user groups can share and discuss content such as in-depth dissemination of Internet celebrity traffic marketing, helping Mati stores achieve full-path marketing of massive exposure, precise reach, heavy fan participation and efficient conversion, and explore opportunities amidst challenges to ultimately achieve Marketing breakthrough from "traffic to sales". The two days of training were full of sharing of useful information, exchange of ideas on various business opportunities, and working together to create Mati Ceramics Development empowerment!
Students study hard
Teacher Tina provides detailed explanation and analysis from the most basic knowledge. From taking photos, editing narrations (copywriting scripts) to short video shooting techniques and video editing methods, she teaches all students how to complete the transformation from 0 to 1. At the same time, by allowing students to practice continuously, they can integrate "learning" and "practice" to truly apply what they have learned and master it.
After the course, the photography teacher led all students to practice in the exhibition hall of Mati headquarters and provide one-on-one guidance
After finishing teaching, Teacher Tina sent a script to each student for shooting practice
Students practiced and discussed carefully
Gentle and patient teacher Tina< /p>
To build an Internet celebrity store, video shooting and editing are the foundation, and operation and promotion ideas are also crucial. In the operation part of the training camp of Matti Internet Celebrity Store, Teacher Tina gave detailed explanations from the three current mainstream platforms - Douyin, Xiaohongshu, and Video Account, and shared how to operate, how to attract traffic, How to attract fans. It has truly taught "basic beginners" from the very beginning, and the students have expressed that they have benefited a lot.
A group photo of all the training camp students
The launch of Mati's "2022 First Internet Celebrity Store Training Camp" not only allowed students to master the knowledge and methods of video production from a practical perspective, but also activated the e-commerce operation thinking of Mati people. Help them form a more systematic and clear understanding of live broadcast e-commerce and Internet celebrity incubation, and provide Mati Tiles The subsequent internet celebrity store plan has laid a good talent foundation.
Mati’s online celebrity store training camp activities will also be carried out in three stores in Zhengzhou, Xi’an and Beijing. At that time, students will receive offline one-on-one training guidance.
Zhengzhou store training site
