China Ceramics Network News On January 1, 2020, "Change, Dare to Act, Create the Future - Itetao's 2020 National Dealer Annual Conference" was grandly held in Foshan. Ou Jiarui, consultant of Hongyu Group, Ye Jinli, assistant to the chairman of Hongyu Group, Huang Hanjun, human resources director of Hongyu Group
Group leaders and other leaders attended the annual meeting. The elite team of Itetao, led by Luo Yihui, the brand general manager of the Itetao business unit, gathered with partners from across the country to jointly open a new year for the Itetao brand!
The highlights of this annual meeting are numerous, with brand strategy and marketing planning upgraded across the board, international trendy new products launched, the annual dealer awards ceremony sparkling with stars, and the power of role models witnessing the glory of Itetao in 2019.
Dare to change and reshape the future
▲ Ou Jiarui, consultant of Hongyu Group, delivers a speech
Ou Jiarui, consultant of Hongyu Group, said: Italo's 12 years of practice has proven that it can provide three major guarantees for dealers: First, Italo's production enterprises are large-scale and have strong financial strength, which can provide confidence guarantee for dealers. ; Second, the products are long-term stable and of high quality, which can provide a solid material foundation for dealers to make money; third, strong innovation capabilities and continuous launch of high-level new products can help dealers leave the Red Sea in the fierce market competition. , step into the blue ocean!
▲ Assistant to the Chairman of Hongyu Group Ye Jinli
Ye Jinli, assistant to the chairman of Hongyu Group, affirmed the achievements of Itetao in 2019 and hoped that in 2020, Itetao can review the new market changes with a comprehensive vision, accurately grasp the strategic positioning, maintain good development momentum, and truly Achieve Ruihua· Dare to act, keep making breakthroughs, and achieve a more brilliant future!
▲ Luo Yihui, Brand General Manager of Itetao Business Unit
Looking back on 2019, it was a year when Italy Toru became more daring. Upgrade the new product lineup, focus on terminal assistance, strengthen marketing, be fully close to the market, and boost dealer performance through upgrading the image of terminal exhibition halls.
Luo Yihui, brand general manager of Itetao Division, made a wonderful summary of 2019 and made important strategic arrangements for the brand planning in 2020.
"Follow the path of differentiated development and build a sophisticated and beautiful brand," Mr. Luo said. In 2020, Itetao will make every effort to create a series of brand-symbol original design products to enhance the brand's height. It also focuses on modern antique marble products, focusing on the "four major specifications" to create "large slabs more suitable for home decoration applications". Through brand remodeling, marketing upgrades, and display leadership, we help the brand remodel to be fully upgraded.
Brand up, marketing down
▲ Deputy General Manager of Market Management Center Huang Guoyi
Brand goes up, marketing goes down. Huang Guoyi, deputy general manager of the Market Management Center, summarized the achievements of Italo in 2019 in terminal intensive channels such as the "MX Store Performance Improvement System" and "Foremen Alliance Activities", and further shared the achievements of Italo in brand building in 2020. and the planning, goals and specific actions in marketing planning work.
In 2020, we will make every effort to promote the construction of diversified channels for dealers, and provide comprehensive and in-depth services to dealers through design services, thoughtful service systems, training systems, product sales actions and other sections.
▲ Jiangxi Yichun dealer representative Fu Xiangqing
"The designer cooperates with the order negotiation, displays the effect in advance, and builds a professional home decoration consulting team." Jiangxi Yichun Yitao Fu Xiangqing shared how to build reputation through team + service. Through the implantation of MX store system, the sales team can move towards a service team.
▲ Foshan Daliang dealer representative Guan Yunyu
Using design to drive sales, Foshan Daliang Yitao Guanyun needs to express the core meaning of design services. Through case sharing, it explains how to enter sales through design and defeat peers with differentiated services.
Business wisdom during the transformation period
▲Hou Dingwen, founder and chairman of Jianzhong Intelligence
Hou Dingwen, the founder and chairman of Jianzhong Intelligent Industry and a leader in practical marketing in China's home building materials industry, was specially invited to explain "Business Wisdom in the Market Transformation Period" in detail with a large number of cases. She pointed out: "Only when you can see the essence of the market clearly can you Find the right direction."
Mr. Hou summed up a path of continuous innovation for the growth of big businesses: seize opportunities, enter the right industry - seize brands and gain strength - seize territory and cultivate channels - seize talents and build systems - create models and be brave change. From concepts, strategies, models to implementation methods, Mr. Hou analyzed them one by one, which doubled the enthusiasm of the participating Itetao national partners and benefited a lot.
Awards Ceremony, Power of Example
"Italo Night”The award banquet kicked off with a toast ceremony.
▲Toast Ceremony
The stars shine brightly and walk with role models. The 2019 annual awards ceremony will give great excitement and encouragement to benchmark dealers in each field. At a time when the growth rate of the industry is slowing down, Italo's dealers have still achieved good results. Behind the heavy trophies is the potential and strength of the Italo brand, which continues to move forward in a market full of changes. rapid development.
▲Excellent Promotion Award
▲New Dealers
▲Outstanding Leap Award
▲Star Renewal Store Award
▲High Value Product Sales Pioneer Award
▲Excellent dealer
▲Gold Medal Dealer
New product launch, leading the trend
At the scene, the new Italo marble series products were launched for the world premiere, including the exploration stone series, mubai series, and mountain and sea series, a new product lineup, leading the 2020 trend. Adhere to product quality, focus on the in-depth development of marble texture, and create a textured marble series.
A better 2020 for Itetao is worth looking forward to! Work with dealer partners across the country to forge ahead hand in hand to create a better future!
(This article is provided by the enterprise)
