▲Pingxiang Laideli main entrance
As 2020 draws closer, the first batch of post-90s generation is about to usher in their thirties. "Rebellious, non-mainstream, and brain-dead." Once upon a time, people always talked about the post-90s generation with specific emotions. However, after years of hard work and life tests, the post-90s generation has become more mature and stable. In their prime, they have gradually become the backbone of society and the main force in all walks of life. Zhu Yu (hereinafter referred to as "Mr. Zhu"), a distributor of Laideli in Pingxiang, is a rising star of building materials born in the 1990s.
▲Pingxiang Laideli side door
According to reports, Mr. Zhu has stayed in Foshan for five years and is already familiar with the large and small ceramic brands in Foshan. Therefore, when he chooses to act as an agent for ceramic brands, his positioning is to be a high-end brand, and Deli This kind of brand with excellent brand power, product power and service power is his first choice. He believes that as a luxury and fashionable ceramic brand, Laideli's products and designs are among the best in the industry. Especially the special specifications of 450X900mm and 900X1200mm are relatively rare in the Pingxiang market and have obvious competitiveness.
After a period of investigation and research, Mr. Zhu came to the Laideli headquarters in July this year and was personally received by Zhou Yan, General Manager of Laideli Ceramics Brand (hereinafter referred to as "Mr. Zhou") and other senior officials. Mr. Zhou introduced the opportunities and challenges in today's building materials industry and sorted out the overall operational ideas such as terminal managers' thinking, team building and channel promotion. The two parties reached a consensus on future prospect planning. During this process, Mr. Zhu fully felt the leadership, affinity and operational capabilities of Laideli's headquarters leaders, as well as the team's vitality and service capabilities, so he became more determined to act as an agent for Laideli.
Is the store decoration good-looking? It is related to the store business and the brand image. A high-end specialty store can make product display more elegant, create a better shopping environment, and achieve the effect of promoting orders. Guided by consumer trends, Laideli innovates terminal display methods and standardizes output terminal store standards to create an affordable luxury fashion that young people like.Shang Terminal Exhibition Hall. Pingxiang Laideli is one of the first batch of LORD light luxury fashion store standard stores. Laideli headquarters attaches great importance to it. Mr. Zhou personally supervises and evaluates the work. He requires the design department to adhere to high standards, strict requirements and attention to details, and go all out to implement Pingxiang Laideli. Lai Deli Design Project.
It is understood that the Pingxiang Laideli Light Luxury Fashion Museum covers an area of about 500 square meters. The entire exhibition hall is in line with the Laideli headquarters. Focusing on the concept of "happy home", it continuously deepens the brand identity and creates a space where fashion sense and affinity coexist. Let consumers enjoy a unique emotional experience and showroom culture.
For the renovated store, Mr. Zhu’s first impression is that it has a completely new look. He believes that every area, every design, and every detail is unique, giving the space a sense of surprise and winning unanimous praise from consumers and even peers. "Before the store renovation, customers stayed in the store for 5 to 10 minutes. If the customer did not place an order at that time, it would no longer be possible to make an appointment. After the store was renovated, customers could stay at least 10 minutes, even for new customers. If there is no transaction, if we invite this customer again, the invitation will basically be successful." Mr. Zhu believes that the improvement of customer retention rate and transaction rate is the greatest success of the new store.
As the post-00s generation comes of age, the post-90s generation has entered a new stage of life. Buying a house, getting married, and settling down are all on the agenda. Looking at the current home building materials consumer market, the new generation of consumer groups born in the 1990s has suddenly emerged and become the main force in the building materials market. This type of consumer group was born in an era of rapid economic development and pursues fashionable, personalized and high-quality consumption.
Mr. Zhu has a similar background to the emerging consumer group born in the 1990s and understands their consumption preferences and needs better. He believes that choosing the right style for decoration is half the battle. At present, Laideli has the ability to capture young people in terms of "hardware" such as decoration style and product quality. In the future, it will continue to work hard in the "software" sector to impress customers, be grateful to customers, thank customers, and serve customers. Good customer service, good reputationAfter doing this, referrals from old customers can also create new profit points for the store. Therefore, the old customer channel is also one of Pingxiang Laideli's main channels.
In the fiercely competitive terminal market, learning ability is competitiveness, and learning ability is growth ability. In order to better empower terminals, occupy the market, and improve terminal sales capabilities, Laideli headquarters invited well-known marketing agencies in the industry to create exclusive Laideli terminal training programs and established the LORD Practical Academy. Mr. Zhu said that the headquarters taking the lead in leading dealers to learn is essentially a good thing that empowers terminals. One person's efforts are limited, but the power of a group of people is infinite. Only by helping and encouraging each other in learning can we make progress together.
People of every era have their own unique labels, and the post-90s generation, as the most active and energetic force in society, are more willing to learn, accept new things, and embrace changes. I believe that under the leadership of Mr. Zhu, Pingxiang Laideli will become bigger and stronger in the local building materials market and achieve greater success.
(This article is provided by the enterprise)
