Shopping malls are like battlefields, and ceramic terminal stores are even closer battlefields. In an environment of weak market, channel differentiation and fierce brand competition, terminal stores must take the initiative to learn and increase their own value if they want to carve out a way in the red ocean.
On December 5, the unveiling ceremony of the LORD Practical Academy was held at the Laideli Light Luxury Fashion Museum. Corporate Vice President Xian Jiantang, Group Chairman Assistant Zeng Junhua, Corporate Deputy General Manager Assistant Xian Tonghua, Laideli Ceramics Brand General Manager Zhou Yan, Corporate Marketing Manager Zhang Huazhao, Group Human Resources Manager He Zhenjie, founder of New Dream Marketing Planning Consulting Agency Xu Chongjin, media representatives, dealer representatives and other guests attended this event to witness this happy and beautiful moment!
▲Activity site
At the beginning of the meeting, Xian Jiantang, the company’s director and vice president, expressed warm congratulations on the establishment of LORD Practical Academy. He believes that this is an important practice for Laideli Ceramics to continuously build terminals, service terminals, and empowered terminals. It shows the positive and positive spirit of the brand and dealers, and encourages them to have higher enthusiasm for learning and stronger confidence in learning. , improve our core competitiveness and meet the challenges of the market.
▲Corporate Director and Vice President Xian Jiantang
Zhou Yan, general manager of Laideli Ceramics Brand, analyzed the current background of the times and pointed out that the ceramic industry is rough and rough. In bad times, it is more necessary to cultivate yourself and start with learning. “Terminal empowerment work is a long-lasting ‘battle’. We need to think about what customers want, urgently need what customers need, and use learning to empower us to build an excellent terminal practice team.” He pointed out the direction for the development of LORD Practice Academy.
▲Zhou Yan, General Manager of Laideli Ceramics Brand
It is understood that Laideli Ceramics has always attached great importance to the empowerment of terminal teams and provided all-round assistance in channel assistance, talent training, design and marketing, etc. This time, Laideli Ceramics even spent money to invite new talents from well-known marketing agencies in the industry.As a mentor group, the Dream Team empowers terminals to achieve terminal success and build high-profit benchmark stores.
▲Start the commemoration
▲Flag presentation ceremony
Xu Chongjin, founder of the New Dream Marketing Planning Consulting Agency, introduced the strong teaching staff of the New Dream team and promised to control the quality of all training courses and content to ensure that all courses are summarized and sorted out from the front lines of the store. It talks about practical information, breaks down the key points, and effectively solves dealers' doubts.
▲ Recruitment ceremony
▲Xu Chongjin, founder of New Dream Marketing Planning Consulting Agency
During the interview session, Zhou Yan, General Manager of Laideli Ceramics Brand, Zhang Huazhao, Corporate Marketing Manager, and Xu Chongjin, founder of New Dream Marketing Planning Consulting Agency, answered the questions that media friends were concerned about one by one, allowing everyone to I have a deeper understanding of LORD Practical Academy.
▲Interview session
According to reports, before the establishment of LORD Practical Academy, after more than a month of collision, discussion, and research between Laideli Ceramics and the New Dream Team, they finally implemented the CEO Class, the Benchmark Sales and Crown Practical Training Class, and the Brand Incubation Classroom. content. LORD Practical Academy has the two characteristics of foresight and accuracy. It has 48 customized courses and 3 large-scale offline trainings throughout the year, which can better focus on the characteristics of the brand and terminal, teach students in accordance with their aptitude, and combine learning and thinking.
▲Taking a group photo
The formal establishment of LORD Practical Academy is conducive to communication between manufacturers, timely grasp of market trends, and further deepens the mutual trust, mutual assistance, and win-win cooperation between manufacturers. It also means the terminal empowerment of Laideli Ceramics , creating a marketing training system and building a marketing talent echelon have reached a new level.
(This article is provided by the enterprise)
