Foreword
Qingdao is one of the most economically developed coastal cities in China. Local consumers are more receptive to market trends than those in the mainland, and have higher requirements for the beauty of space. In response to such market demand, local governments have long had Established an independent designer/designer studio. The "40 UNDER 40 Outstanding Youth in Chinese Design" (Qingdao List) event, which has great value and influence on outstanding young leaders in the design industry under the age of 40 (inclusive) across the country, has more than 120 people at its 2018 ideological feast. A backbone designer from Huangdao District, Qingdao participated. In 2019, the "2019 Qingdao International Design Week and Haigao Home Expo", which aims to become an academic exchange and resource exchange platform for home decoration design, workwear design, garden design, industrial design and other designer industries that lead the northern trend, was also announced. It will be upgraded to twice a year in spring and autumn...
During the terminal market research (Shandong Station - Qingdao) of China Ceramics Network's "Channel Fission Market First" from November 21st to 27th, 2019, the designers interviewed by the research team included Qingdao Jinyi Ceramic Tiles, New Li Qun, the royal designer of Zhongyuan Ceramics Exhibition Hall, and Zhao Ying, general manager of Huichao Fengshang Decoration Company, which specializes in the design of high-end mansions; in addition, when visiting individual ceramics exhibition halls, they also saw exhibition halls designed by well-known design celebrities in the country. , such as Qingdao Nobel Ceramics Juran Store, which is operated by Dai Kun himself; Furthermore, during the research team’s communication with dealers of various ceramic brands, it was found that they are all related to local designer organizations (Qingdao Decoration Association, Qingdao Star Design Club, etc.) There is more or less linkage, such as Qingdao Bode Precision Tiles, No. 1 marble tiles and other brands.
It can be seen that driven by Qingdao's consumer demand and the activity of the designer circle, the performance of local ceramic brand exhibition hall spaces must have its own shining points.
(There are many pictures below! Be careful!)
Qingdao Nobel Ceramics Juranzhijia Store
Designer: Dai Kun
Who is Dai Kun? Everyone in the design world knows that Zhong Tao Jun first recognized the use of color from the explanations of teacher Dai Kun in many activities - that is, in terms of soft decoration design, he advocated practical, beautiful, economical and other design concepts. , in a large number of residential works designed in various places, it also leads and promotes the trend of changes in urban living lifestyle.
Real view of Qingdao Nobel Ceramics Juranzhijia store
According to reports, the Qingdao Nobel Ceramics Juran Home store covers an area of 2,000 square meters. It cost nearly millions to invite designer Dai Kun to personally work on it. In addition to ceramic tiles, a large number of metal and mirror elements are also used in the exhibition hall space. The main front desk is laid out in a Bagua array. There are exclusive elevators on the upper and lower floors. When people walk in, it feels like a maze. When you are confused, you will feel the amazingness of the space under the mix and match of tiles and non-tiles, and taste the brand to convey high quality. concept of life.
Real view of Qingdao Lion Ceramics Exhibition Hall
Qingdao Xinzhongyuan Ceramics Hi-Tech Park Store
Designer: Li Qun
Qingdao Hi-Tech Park Decoration City is recognized locally as the largest building materials and home furnishing business market, and also gathers major ceramic brands. The Qingdao Xinzhongyuan Ceramics Exhibition Hall is located in Hall 1. The design of a visible ceramics exhibition hall will pursue visual impact and attraction. The above-mentioned Nobel Ceramics Exhibition Hall designed by Dai Kun focuses on the creation of impact, while the New Zhongyuan Ceramics Exhibition Hall designed by Li Qun uses The transparency of the space expands the visual effect, and in the soft decoration application, it is different from the standard exhibition hall model of the New Zhongyuan Ceramics Headquarters. More natural elements such as green plants or rocks with Chinese charm are implanted. The emphasis is on The creation of attraction. The complex and changeable details cannot be seen, but the most natural appearance of life is restored.
Real view of Qingdao Xinzhongyuan Ceramics Exhibition Hall
In fact, not many terminal ceramics exhibition halls are designed by local designers. In the 7 to 8 cities that Zhongtaojun personally participated in the terminal research project, the only one that I remember particularly deeply is Nanjing Xinzhongyuan Ceramics Jinsheng Store , because it was the second generation of Tao who took over, first of all, the aesthetic concept of space design and the traditional ceramic brand operatorNot all, and there are various reasons such as opening up designer channels, so half of their exhibition hall is designed by the brand headquarters, and the other half is jointly participated by several young designers from the local (leisure area).
But Qingdao feels very different to Zhongtaojun, which is similar to the headquarters of Foshan Ceramics Company. Li Qun is the designer of Xinzhongyuan Ceramics Exhibition Hall in Qingdao Hi-tech Park Decoration City. He is also the royal designer of regional exhibition halls for brands such as Jinyitao and Gold Medal Asia Ceramics.
Real view of Qingdao Liju Ceramic Tile Exhibition Hall
Qingdao Gold Medal Asia Tile Hi-Tech Park Large Slab Exhibition Hall
Designer: Li Qun
“Actually, I have always been doing home decoration, and I also like to do home decoration. As a result, many people accidentally asked me to help design ceramic tile exhibition halls.” Li Qun’s “accidental” actually stems from the fact that at that time, design was the first Home ceramic tile showroom - Jinyi Ceramic Tile Huangdao Store. According to reports, at that time, the popularity of antique brick products was just catching up. In order to distinguish it from the pastoral style of other antique brick exhibition halls, he designed the local brand exhibition hall in the direction of modern antique. As a result, a 100-square-meter exhibition hall in a county-level city became Qingdao, Shandong Province. The sales champion, even He Gan, the chairman of Jinyitao, came to see it in person.
Li Qun said: There is no similarity in the commercial spaces I design, even if they are of the same brand. Because I will add a different theme to each work, such as ecological garden landscape theme, luxury store theme, technology theme, etc. Since I want to do something different, a unique exhibition hall can actually make the brand more innovative in the market. , even people who don’t sell bricks will come into the store to take a look. After all, for sales, it is very important to give consumers a first impression.
Real view of the large slate exhibition hall of Qingdao Gold Medal Asia Tile Hi-Tech Park
Currently, Li Qun is building a gold medal Asian Tile Hi-Tech Park large slate exhibition hall. The store only has two specifications of large slates: 1200X2400㎜ and 1600 Different display forms and scene arrangements should highlight the product itself and its post-processing application.
Real view of Qingdao DPI exhibition hall
Qingdao Bode Precision Tile Exhibition Hall
Designer: Xu Jun from Bode Design Department
Perhaps the exhibition hall case that Zhongtaojun saw in Qingdao is just an exception. In addition to the personal participation of well-known design celebrities and local designers across the country, most of the designs are still designed by designers from the headquarters of ceramic companies. , and the design of the exhibition hall presented is also high-looking and technological, such as the Bode Seiko Tile Exhibition Hall.
Real view of Qingdao Bode Precision Tile Exhibition Hall
In this era of "appearance+", beauty is more important than connotation. The Bode Precision Tile Exhibition Hall is centered on customer experience, and is designed around customer consumption experience in terms of product display, space application, home decoration aesthetics, etc. Let the commercial space be filled with art.
Qingdao Marco Polo Tile Exhibition Hall
Event guest: Liang Jinghua
At the "New Golden Stone Age" 2019 new product launch conference of Marco Polo Tiles across the country, the well-known design giant Liang Jinghua also came to Qingdao Station as the main invited guest of the event. At that time, he not only had an in-depth communication feast with Qingdao designers , and also visited the Qingdao Marco Polo Exhibition Hall.
Real view of Qingdao Marco Polo Ceramics Exhibition Hall
The categories of Marco Polo ceramic tiles have always been rich and complete, but they also pay more attention to the overall matching and application of products by space designers. The overall style of the exhibition hall space is modern and simple, but it also reveals a trace of romantic atmosphere in the tranquility and comfort. Liang Jinghua has a famous saying - "Simple is the best", which means simple design. The rich visual sense of Qingdao Marco Polo Ceramics Exhibition Hall is notIt comes from too many design techniques, but is embellished with flowers and other decorations in the details, or reflected by the cutting and design application of ceramic tiles.
Other exhibition halls
Such as: Dongpeng Ceramics, Roman Leo Ceramics, Oceano Ceramics, Jinke Ceramics, Juncheng Ceramics...
Real view of Qingdao Dongpeng Ceramics Exhibition Hall
Real view of Qingdao Romario Tile Exhibition Hall
Real view of Qingdao Oceano Ceramics Exhibition Hall
Real view of Qingdao Jinke Ceramics Exhibition Hall
Real view of Qingdao Juncheng Ceramics Exhibition Hall
In the opinion of local designer Li Qun: When designing an exhibition hall, you must break the rules and open your mind. "In my opinion, expensive ones are not necessarily good, and the decoration effect of 2 million yuan is not necessarily worse than that of 4 million yuan. Because the material itself is not good or bad, it mainly depends on whether it can be used." Looking forward to the research team's next visit There will be even more different discoveries in Yantai and Jinan of Shandong Station.
Author: Maoran
