In order to facilitate everyone to have an in-depth understanding of the development model of Tete Negative Ion Tile and reveal how it helps franchisees across the country, the "Tete Investment Promotion Exclusive Interview" series of reports is coming as scheduled. In the form of direct dialogue with people, we can deeply understand the details behind its development.
The guest of this exclusive interview is Mr. Qiu Meng, the deputy general manager of TeDe Negative Ion Ceramics. Let us follow Mr. Qiu and explore the TeDe brand together!
Q: Please use a few keywords to briefly introduce the brand of special negative ion ceramic tiles.
A: First, professional. Te Te was founded in Foshan in 2002. It is a mid-to-high-end brand specializing in negative ion ceramic tiles. Te Te is the inventor of negative ion tiles. In 2004, Te Te developed negative ion tiles. In 2007, Te Te won the national invention patent and is the "national standard and industry standard" for negative ion tiles. It is the drafting and compilation unit of the three major standards of "Bidding and Group Bidding". In 2021, it won the only Nanshan Award in the industry.
Second, health and environmental protection. Negative ion ceramic tiles have the functions of removing formaldehyde, removing odors, and purifying the air. In the past 18 years from 2004 to now, nearly 5 million customers have used negative ion ceramic tiles, and the return visit rate has reached 100%. It has affected the decoration pollution of ordinary families and the environment. The improvement has made a good reputation.
Q: Competition in the ceramic tile market has been fierce in recent years. How do you view the current market environment?
A: The entire architectural ceramics market is in demand. The ceramic industry has developed rapidly in the past 30 years. In the past two or three years, some brands have been affected by internal and external factors such as real estate, channel changes, and a sharp increase in raw material prices. Many brands are competing. However, with the arrival of the wave of secondary decoration, I think some differentiated, healthy and environmentally friendly leading brands will have more development. I am still very optimistic about the ceramic market in the next 20 years.
Q: What are the advantages of Teidi in today’s market competition? Can dealers make money?
A: Te Te’s biggest advantages are two points: brand advantages and product positioning.
The first brand of functional ceramic tiles. In this positioning, we have differentiated our products - negative ions. We have been committed to the research and development of negative ion ceramic tiles for 18 years and are already far ahead in the negative ion ceramic tile track. Then there is the differentiation in marketing. With positioning and products, the company has spent five years of terminal exploration.From the negative ion science and technology museum and experience hall to the intelligent customer acquisition system, customer drainage, to exhibition hall marketing, nine major tools, eight major endorsements, and finally to the customer's after-sales system - return visits from old customers, an exclusive negative ion sales barrier has been formed. As long as we keep up with the special pace, new customers can make profits in 90 days. Compared with the marketing of ordinary ceramic tiles, it has formed a unique track for negative ions.
Q: New customers can make profits within 90 days. What is the secret?
A: First of all, many customers have little knowledge about negative ions. Negative ions cannot be seen or touched. In the construction of the terminal exhibition hall, it is different from others. In the negative ion experience hall, customers can feel the negative ions and experience them as soon as they enter the door. Negative ions; secondly, when customers arrive at the store, eight endorsements and nine tools allow customers to directly contact negative ions; thirdly, after-sales, we will take the tester to the customer's home for a return visit and introduce the customer, so that from customer store establishment, customer drainage, customer Sales, the whole set is based on the negative ion sales system, which can quickly make profits in 90 days.
Q: In terms of product development and production, how do you meet the needs of the consumer market?
A: Appearance + function, the research and development direction of omni-channel products. Ceramic tiles are decorative products, and appearance and color are very important. In this regard, we specially hired celebrity designer Mr. Meng Ye, as well as the room manager of Tsinghua University. Teacher Zi, is our product R&D officer. In terms of designers, we have the Mengjian series. In terms of the needs of the new generation in the 90s and 00s, we have the Net series. The full range of specially designed products covers negative ion functions, from product width to large rock slabs. , 900X1800, 750X1500, 600X1200, 800X800, 800X400, all mainstream specifications in the market are covered, including products that designers like, but also products that can enter the package market, promotional market and even township market accepted by ordinary people, for different distributors Different consumers have different choices.
Q: In the future, what do you think will be Teidi’s core competitiveness in the ceramic tile market?
A: First, go all out to build the No. 1 brand of functional ceramic tiles; second, create a new track for negative ion health and environmental protection, so that dealers can avoid the fierce competition in the Red Sea and let consumers enjoy good products.
