Brand represents more than just a company The competitiveness is moreis the comprehensive reflection ofnational competitiveness.
Over the past few decades, prosperity has China's manufacturing industry has earned China the title of "World Factory". In the past decade or so, Chinese companies are no longer satisfied with being just a "World Factory". They also need to build their own brands, allowing domestic products and national brands to push China into a brand power. Transform and move towards a brand power.
Recently, the annual Chinese brand event——"2021China Brand Forum" was held in Beijing, where experts, scholars and business representatives gathered together,Revolving around the theme of "strengthening brand building and promoting high-quality development", we carried out multi-field, in-depth and high-level dialogue and exchanges to jointly draw a blueprint for "Chinese Brands".
As China As a representative of leading home and bathroom companies and new domestic products, Hengjie was once again invited to attend the forum and participate in the "Brand Lecture" session. Hengjie Group CEOCEOMr. Ding Wei Share on the forumHengjie's exploration process and experience summary of "casting new domestic products for sanitary ware", and stated that Hengjie willToward the goal of "China's No. 1 sanitary ware brand"Continue to forge ahead .
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Use originalTechnical castingJust< /span>Newdomestic productBrand, < /strong>Win TechnologyStandardVoice
In order to further promote the direction of manufacturing in China China's brand transformation, a series of policies and measures to accelerate the promotion of brand power, "People's Daily" has been published for 7 consecutive years since 2015 font-family:宋体">The China Brand Forum will be held in 2016 to create a good environment for brand building and development.
Good development space and development The atmosphere provides fertile soil for Made in China to improve its comprehensive strength and continue to improve its brand reputation. From central enterprises to state-owned enterprises to more and more private enterprises, a total ofTogether they will add fuel to the brand power.
How to enhance the brand of Chinese brands value? Hengjie BathroomUse Years of exploration and practicehave given a satisfactory answer. That is: Focus, innovation, quality, and corporate values. Alwaysinsisting on promoting brand improvement through original research and development, Do not seek temporary input-output,butfrom The long-term perspective of long-termism attaches great importance to the absorption and cultivation of R&D talents, continues to invest heavily in supporting original R&D and independent design, and has successively built three major R&D experiments including an intelligent R&D laboratory. Office, became the drafting unit of smart toilet industry standards, participated in the formulation of multiple national and industry standards, and won the right to speak on technical standards.
There is a saying in the industry: Third-rate companies make products, second-rate companies make brands, and first-rate companies make standards. Hengjie continues to invest in innovation inbathroom industrytechnologyresearch to become China's new domestic sanitary ware It is well-deserved as one of the representative brands of . It is well known and recognized by the majority of Chinese families, and has also received high attention from authoritative media.
2020year,Hengjie Bathroom was selected as the only brand in the home furnishing industry for the first time in the "Brand Power Plan" of the People's Daily, and was also selected in " 2020 Chinese Brand Innovation Cases". In 2021, it was once again selected into the "Brand Power Plan". Together with well-known brands such as Huawei, JD.com, and Yili, it will jointly build a new benchmark for Chinese brands, and has also won consecutive " 2021China Brand Innovation Cases".
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Use products to polish your brand and insist on taking products as king
Technical standards are not castles in the air, and ultimately products need to be used as carriers to carry and embody them. No matter what kind of halo is attached to it, Hengjie will never forget that products are always king, adhere to productism, and let products speak for themselves.
Ding Wei shared in the forum that “persist in building quality products that satisfy Chinese families” The high-quality products needed for daily life are the fundamental driving force for the stable and long-term development of new domestic products for home furnishings. Hengjie's development logic is to adhere to productism, use original technology to solve industry problems and pain points, and use ingenuity to create new domestic products, towards 'China'. The goal of becoming the first brand in the sanitary ware industry is advancing. ”
Hengjie knows very well,< /span>ForFor new domestic brands, the product itself is more important than marketing, and whether it has strong product capabilities and innovative R&D capabilities will become an important assessment criterion for new domestic brands.
In an impetuous market environment , Hengjie always insists "cultivation both internally and externally", 's understanding of technology-driven productivity and the R&D process The long-term huge investment has set an example and pointed the direction for the industry.
In Hengjie this yearWhen the Technology Innovation R&D Center was completed, People's Daily's "Day Reading" columnInto Hengjie, through "Day Reading" The footage of the documentary demonstrates to consumers and industry professionals how Hengjie uses original technology to solve The key to industry problems and usage pain points,unveils the new country of China's sanitary ware.The goods represent the core strength of the brand.
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Don’t stop at feelings, create a “Chinese brand business card”
In recent years, the national trend has surged This is not just a consumption phenomenon or a temporary fashion trend, behind it is the improvement of comprehensive national strength, people’s trust in the country’s strength and recognition of traditional culture. At the same time, the rise of new domestic home furnishing brands is also due to the progress of Chinese companies in the production of intelligent products. Comprehensive progress and upgrades in manufacturing, product quality, R&D and innovation.
The rise of the home furnishing trend< /span>Of course there is the blessing of consumersnational sentiment, but the long-term development of new domestic products for home furnishings cannot stop at feelings, nor can we relax our requirements for ourselves under the tolerance of feelings. .
Hengjie clearly understands that In this regard, never forget to use original technology to continuously drive the improvement of product strength and polish the brand with products,Use products to endorse the national trend,Create high-quality bathroom space for Chinese familiesAt the same time,, we will live up to the opportunities of the times and continue to create new domestic products of sanitary ware quality with ingenuity, Create a shining "Chinese brand business card".
Many years of efforts in Chinese brands Next, In recent years, more and more domestic products with high quality and reasonable price have emerged on the market. Brands, especially with the help of live broadcast e-commerce, many unknown domestic brands have entered the live broadcast room, allowing thousands of netizens to witness with their own eyes that domestic products are no worse than foreign brands, and even better.better. In many fields,Chinese brandshave surpassed ordinary foreign brands.The difference between world famous brandsalsoReducing. Represented by Hengjie, the future performance of new domestic brands is exciting.
