"Ouwang, these two words are my bottom line," Shi Shaohua, chairman of Ouwang Tile, told reporters during the interview.
In 2008, when the Ouwang Tile brand was founded, it wanted to be a tile brand that would give consumers a sense of security. Thirteen years later, Ouwang Tile still adheres to its original intention for the brand and its commitment to quality. Persistence has always been on the road of brand, and it has a long way to go.
When it comes to branding, Shi Shaohua, chairman of Ouwang Tile, said frankly that branding is a long-term behavior. Brand is not just words, it is not words that are brand. Brand needs to be precipitated. The time, energy and money you invest in the brand will not be in vain. It may not be obvious at the moment, but it will definitely be reflected one day in the future. It will be clearly reflected and make you feel relieved about your previous efforts. What is a brand? What users believe is the brand. After many users use Ouwang tiles for decoration, they will also introduce their friends to choose Ouwang tiles. This is the relationship of user trust.
Shi Shaohua said that it may be related to his work experience. He used to work in a listed company, and his understanding of the brand is deeply ingrained in his bones. He also believes that the brand has assets and cannot be opportunistic. I have been in business for many years, and I was in the dividend period of the market. If I pursue short-term benefits and do not consider the long-term interests of the brand, there will be many shortcuts, and I will not bear a lot of responsibilities. There are even many opportunities to turn around and maximize benefits, but I thought Our team firmly adheres to the bottom line of these two words, Ouwang brand. Because when we think about many years later, consumers will accuse Ouwang tiles of poor quality, this is unacceptable to us. This is the bottom line and the red line. We hope that after many years, the products of Ouwang Tile can still bring a sense of security to consumers and guarantee the quality of home decoration. When consumers mention Ouwang Tile, they can still give a thumbs up to the Ouwang Tile brand. .
If we want to become a brand that consumers trust, we must first assume brand responsibility. The guarantee of product quality, careful investment in product design, and continuous improvement of brand services can meet consumers' expectations for a better home life. Ouwang Tile will use more products with texture, design and warmth to gain the recognition and trust of consumers, making consumers feel safe with Ouwang Tile. In the future time corridor, we will, as always, unswervingly improve the brand so that users can be more recognized and trusted.
For the Ouwang brand, agents are like family members to me personally. From the early days of the brand’s establishment to now, many agents choose Ouwang in terminal construction.Ouwang Store even bets all his wealth on it. This is such a great trust for us, it is like family trust. How could we let our family down? I often hear many brands talk about win-win situations with agents. For Ouwang, the bottom line is that agents cannot lose. However, with the development of the brand, Ouwang will also have a two-way choice for agents. If the dealers cannot keep up with the pace of the Ouwang brand and have a very narrow idea of brand operation, we will also eliminate them.
Shi Shaohua concluded that what Ouwang Tile has been doing for so many years is to adhere to the brand and the bottom line. Some people think it is funny to talk about brands now, but I don’t think so, whether it is feelings or beliefs No matter what, my pursuit of branding is a long-term behavior, and brands have assets, so the Ouwang brand will unswervingly go forward with everyone in the second decade and the future development journey.
