Unique people and objects will be remembered by us, and the same is true for Owen Lai ceramic tiles. Owen Lai plain ceramic tiles are simple and fashionable modern style products with black and white as the main tone, which are more in line with modern people's pursuit of simple beauty. Stylish style. So do you know Owen Lai tiles? What kind of brand do you think Overlay Ceramics is? What about Overlay tiles? Next, this article will take a look at the brand’s introduction, development history, and brand strength, so let’s take a look.
1. Brand Introduction
Guangdong Ouwenlai Ceramics Co., Ltd. was founded in 1999 and is located in Foshan. It is a large ceramic tile enterprise integrating design, R&D, manufacturing and marketing. It is committed to providing consumers with simple, fashionable and high-grade "plain ceramic tiles" ".
It has two major R&D and manufacturing bases in China with a total investment of 1.1 billion yuan, covering a total area of 600 acres; it has built a new production base in Malaysia and launched mainstream trend ceramic tile products to the global market. It has established long-term strategic cooperation with Italy's top design companies. With its advanced manufacturing technology and independent research and development capabilities, it has obtained 29 international patents and 72 domestic patents, and many research and development results have been selected into the National Torch Plan.
In 2008, it reached cooperation with the European building materials retail group B&Q; in 2009, it reached cooperation with the German building materials supermarket chain OBI; in 2010, it reached cooperation with Home base, a large British home decoration retailer; in 2012, it reached cooperation with the building materials supermarket chain Home Depot reached cooperation; in 2014, it reached cooperation with Lowe's, an American home decoration supplies supermarket chain. So far, Ouwenlai has deployed more than 1,300 overseas outlets in more than 120 countries around the world, including 127 Ouwenlai brand overseas stores.
Owen Lai plain ceramic tiles have strict quality control and pursue modern home plain aesthetics. They have been selected by Stanford University in the United States, Osaka University of Commerce in Japan, David Johns large chain shopping mall in Australia, Staycity hotel chain in the United Kingdom, National Tower office building in the United Arab Emirates, and Samsung in South Korea. It is used in high-end places around the world such as office buildings and Shanghai Shangri-La Hotel.
Owen Lai plain ceramic tiles transform people's subtle subjective feelings about ceramic tiles into technical parameters, combining plain color aesthetics with modern manufacturing technology, based on the texture of natural, modern elements and composite elements, from grayscale, light sensitivity Designed and developed in four dimensions: , anti-slip, and touch. The colors are mainly black and white and gray; the textures tend to be simple line textures, emphasizing the fusion of natural and fashionable elements; the sizes are mainly large. Focusing on the market of elite consumer groups with unique aesthetic visionIn the market, the modern, fashionable, simple and pure style is loved by designers and consumers, and is one of the mainstream trends in ceramic tile consumption.
2. Brand Development History
In 1999, Guangdong Ouwenlai Ceramics Co., Ltd. was founded, and the "Owenlai" brand was born.
In 2001, Ouwenlai ceramic tiles passed the ISO9001 international quality management system certification.
In 2003, it successfully passed the ISO14001 international environmental management system certification.
In 2004, it won the title of "China Environmental Protection Product" and passed the national compulsory 3C certification.
Won the honorary title of “Private Technology Enterprise” in 2005
In 2006, it was awarded the title of "High-tech Enterprise" and won the National Product Quality Inspection Exemption Certificate.
In 2007, we reached strategic cooperation with Tecnografica and Newton, two major international design agencies.
In 2008, Labotu products obtained national invention patents and EU design patents, and signed a contract with B&Q, a European building materials retail group, to reach a trade cooperation relationship.
In 2009, it signed a contract with OBI, a German building materials supermarket chain, and reached a trade cooperation relationship.
In 2010, Ouwen Lai won the title of "China's Well-known Trademark". Signed a contract with Home Base, a large British home improvement retailer, and reached a trade partnership.
In 2012, we signed a contract with Home Depot, a building materials supermarket chain, to reach a strategic cooperation.
In 2013, the "Jazz Series" of large-sized cement bricks in the industry was launched.
In 2014, it reached cooperation with Lowe`s, an American home decoration supplies supermarket chain.
In 2015, the first "Modern Plain Aesthetics Designer Salon" was held, setting off the plain modern trend in the industry.
In 2016, products with 900×1800 specifications were launched in China, breaking the monopoly of international brands in the field of large-sized modern bricks.
In 2017, it jointly released the "Plain Modern Brick Category Standard" with Keda Clean Energy and Dow Technology to promote the healthy development of the category; proposed a precise product research and development model - T-GBST research and development model, and improved the grayscale theory to become China highThe gray scale of gray ceramic tiles is an important reference and promotes the development of industry technology. The iconic product "Owen Lai Gray" series is launched - unique high-grade gray with ultimate plain beauty, setting off a gray tone boom in the industry.
In 2018, "Owen Lai Gray Impression" was launched - every inch of detail will conquer your micro-senses
Becoming the most authoritative professional exhibition in the international ceramic industry in 2018 - Ceramics Exhibition in Bologna, Italy (CERSAIE), a new Chinese modern brick brand was added. Only the top 8 Chinese brands were invited to attend.
The 2018 International Thousand Designers Summit will be held to unveil the "modern power", focus on creating modern design awards, cultivate new design stars, and point to the future design direction.
In 2019, it was proposed to "meet the hidden needs of users", and the new iterative "Quantum Gray" series sparked another wave - exquisite life is within reach.
Modern Power - 2019 World Design Summit was held, and international architectural design masters "Ma Yansong + Kurokawa Masayuki" were specially invited to give public lectures. More than 2,000 design masters from more than 120 cities witnessed the first "Modern Design Award Ceremony" "Held, pushing modern design to a climax.
Based on the core competitiveness of the brand and products - touch, we create the "Touch Festival" brand marketing calendar event. Through "good tiles, look at the details, just touch it", users can truly feel the quality and details of the product.
In 2020, Owen Lai strengthened and enhanced the IP of "Advanced Gray" and launched the "Advanced Gray 4.0" series - let beauty happen naturally.
3. Ouwenlai ceramic tile production strength
Owen Lai plain ceramic tiles are committed to building a relaxed and comfortable living relationship and improving the quality of life. Adhering to the concept of innovation, keeping abreast of fashion trends, adhering to product quality, never forgetting the original intention, and bringing high-quality products to more consumers.
1. All large presses imported from abroad
All large-scale presses imported from abroad are the fundamental guarantee for the high-quality products of Ouwen Lai.
Powerful pressure energy can make the ceramic tiles have high density and hardness. Only with advanced equipment can high-quality products be produced. Overlay productsAll physical properties greatly exceed domestic and international standards, which are inseparable from the modern equipment we have.
2. High-end industry production standards
The modern drying and firing line with a total length of 250 meters can enable ceramic products to obtain fully sufficient temperature and firing time, freely grasp the optimal firing temperature of the product, and ensure high-end industry production standards.
3. Modern production and conveying equipment
Modern production and conveying equipment, fully automated operation, and high-speed maintenance of the entire production line operation, enable Ouwen Lai to have extremely high production efficiency, and can accurately control the process connection of each link, with high standards The modern production model completes the production of each ceramic product.
4. Modern production and conveying equipment
Every ceramic product is produced and produced.
5. Modern production and conveying equipment
Every ceramic product is produced and produced.
4. How about Owen Lai ceramic tiles
Owen Lai ceramic tiles strictly control quality during the production process and pursue modern home plain aesthetics. They are recognized by Stanford University in the United States, Osaka University of Commerce in Japan, David Johns large chain shopping malls in Australia, Staycity hotel chain in the United Kingdom, and the National Tower office building in the United Arab Emirates. , Samsung Office Building in South Korea, Shangri-La Hotel in Shanghai and other global places.
Owen Lai plain ceramic tiles transform people's subtle subjective feelings about ceramic tiles into technical parameters, combining plain color aesthetics with modern manufacturing technology, based on the texture of natural, modern elements and composite elements, from grayscale, light sensitivity Designed and developed in four dimensions: , anti-slip, and touch.
The colors are mainly black, white and gray; the textures tend to be simple line textures, emphasizing the fusion of natural and fashionable elements; the sizes are mainly large. Features uniqueIn the market of elite consumer groups with unique aesthetic vision, the modern, fashionable, simple and pure style is loved by designers and consumers. It is one of the mainstream trends in ceramic tile consumption at present.
After reading the above content, I believe you have a deep understanding of Owen Lai tiles, so what do you think of Owen Lai tiles?
(Note: The above pictures are from the official website of Ouwen Lai Ceramics)
