2021 is a turning year full of opportunities and challenges. Consumption upgrades, the rise of young consumer groups, the sinking of brands and channels... In the face of a more impactful consumer market, Guanzhu Ceramics still cannot resist the pace of advancement.
At the beginning of this year, Guanzhu Ceramics released a new brand upgrade strategy to fully develop the terminal market through four major aspects: products, services, marketing, and channels. Among them, it focuses on accelerating the promotion of the image upgrade of terminal stores across the country, and improving the brand image of tens of millions of terminal stores from the inside out from multiple modules such as brand value elements, visual basic elements, advertising application specifications, terminal standardized layout applications, etc. As of August, Guanzhu Ceramics' store network covers 34 provinces across the country, and the number of contracted stores has reached 3,000+.
New brand strategy upgrade to boost terminal store construction
In July this year, Guanzhu Ceramics officially announced that popular celebrity Dilireba will serve as its brand spokesperson. Immediately, in just three days, the offline promotional materials of stores in thousands of cities across the country were updated simultaneously, and the image of brand spokesperson Di Lieba penetrated the country and reached hundreds of millions of consumers. Let every user who steps into a Guanzhu Ceramics store be filled with the idea of "beauty" at the first sight. Every Guanzhu Ceramics store is beautiful.
Guanzhu Ceramics is pursuing victory step by step, accelerating the brand upgrade and development strategy, focusing on the brand goal of "Thousands of Cities and Tens of Stores", while opening up sinking channels, laying out the national terminal market, and moving forward steadily on the road of continuous expansion. .
Guanzhu Ceramics’ nationwide direct-operated stores continue the previous spatial layout, consisting of a reception area, product display area, design negotiation area, material selection area, graphene experience room, and [Home World] experience room.
Integrating brand culture into space and products, combined with the highly recognizable [little red brick] super IP symbol image, from brand recognition to five-sense experience, subtly inspires consumers to have a deeper understanding of Guanzhu ceramic tiles.
The brand strength has been greatly increased and it has become famous [Chinese Ceramics]
Terminal stores are the window for enterprises to convey brand culture to consumers and are also the core of brand building. The refresh and upgrade of the store image is an effective measure for Guanzhu Ceramics to enhance consumer brand awareness, expand brand influence and terminal competitiveness.
Guanzhu Ceramics, which has been established for 28 years, adheres to the concept of "building China's hard power" and continuously promotes the innovation and development of China's ceramic tile industry. Guanzhu strives to deeply explore China's ceramic tile industry, and continues to make a name for "Chinese Ceramics" with steady and long-term development.Nowadays, Guanzhu Ceramics has truly launched dealer stores across the country, once again proving the strength of the brand with its strength.
In the future, Guanzhu Ceramics will continue to attack the grand goal of "Thousands of Cities and Tens of Stores", accelerate the layout of the regional market sinking strategy, work hand in hand with more dealers, and lead the development of China's ceramic tile industry in the name of Guanzhu , work together to create a better living life for Chinese families and build a new life for Chinese cities!
