Recently, "Ceramic Information" visited the Zibo production area and learned that since the beginning of the new year, the overall situation of Zibo interior wall tiles has been relatively good. Except for a few manufacturers who are limited by their production capacity and whose production and sales situation is average, most interior wall tile manufacturers are still continuing the previous market trend. There are even several manufacturers that are more or less driving inventory sales while digesting production capacity.
It is understood that in addition to traditional channels, centralized engineering procurement channels have gradually become a highlight in supporting the production and sales of interior wall tiles in Zibo in the past two years. Especially this year, the phenomenon of centralized engineering procurement has become more prominent. In addition to more than ten well-known brands in the industry, more parties from construction sites around Zibo and even Shandong also come here to look for products.
Sales are up!
Many ceramic companies in Zibo have tight production schedules for interior wall tiles
In the past three years, due to the strong impact of mid-board, the share of interior wall tiles in the domestic market has declined sharply, causing many interior wall tile manufacturers to switch production or exit. After a period of decision-making and precipitation, domestic interior wall tiles have The brick production situation has basically stabilized.
Up to now, Zibo has Zibo Glenkai Ceramics Co., Ltd., Zibo Kapur Ceramics Co., Ltd., Zibo Fulite Building Ceramics Co., Ltd., Shandong Mingyu Ceramics Co., Ltd., Zibo Huarino Building Materials Co., Ltd., and Zibo Luzhong Building Materials. The main factory, Zibo Tianjia Ceramics Co., Ltd., and Shandong Lianzhong Ceramics Co., Ltd. are producing interior wall tiles on 9 production lines of 8 ceramic companies.
As one of the production areas with relatively concentrated production of interior wall tiles, Zibo has become a leader in the field of interior wall tile sales with its great competitive advantages. On the one hand, it is due to the ultra-high product cost performance, on the other hand, it is the cost advantage of interior wall tile products in the project centralized procurement channel, especially the lower paving cost.
The R&D and production of interior wall tiles has always been a major advantage of the Zibo production area. Whether it is product development or design and color development, Zibo interior wall tiles have long been entrenched in the industry. Not only that, but what attracts domestic and foreign customers even more is that Zibo's interior wall tile products are extremely cost-effective.
Based on this, as more project procurement parties come, the business of Zibo interior wall tile manufacturers is gradually improving. Compared with the same period last year, sales of interior wall tiles in Zibo have indeed increased a lot this year.
“Compared with last year, Mingyu Ceramics’ sales increased by at least 30%.” Zhang Wuguang, general manager of Mingyu Ceramics, told Ceramic Information. It is understood that since the beginning of the year, the production and sales of many interior wall tile manufacturers in Zibo have basically reached a balance, and even driven some inventory sales. So far, Lianzhong Ceramics has driven inventory sales of nearly 20 million yuan on the basis of meeting customer orders, and Mingyu Ceramics has driven inventory sales of 20 million yuan.
In fact, the improvement in the production and sales of interior wall tiles in Zibo did not occur suddenly. As early as March this year, customer orders from Shandong Lianzhong Ceramics Co., Ltd. were scheduled for May, and orders from many other manufacturers were also scheduled for more than 20 days.
At present, for many manufacturers, ceramic tile sales have already entered the traditional off-season, and sales have further shrunk. But for interior wall tile manufacturers, production schedules are still tight as customer orders continue to come in.
Increased engineering procurement orders
The advantages of tiles on interior walls are recognized again
As we all know, interior wall tiles have product characteristics such as moderate water absorption and low wall installation costs. Combined with its process characteristics such as low-temperature firing and secondary firing, it has more advantages in applications such as color, mold, and technology, and can be easily Meet the designer's original intention.
In fact, for project procurement parties, firstly, the interior wall tiles are rich in color, which can better create differentiated design effects; secondly, they can save a lot of paving costs, that is, the interior wall tiles are paved as a whole The cost is much lower than that of mid-range boards. Especially in the current context of high homogeneity of wall-mounted products, how to create different design effects has become the focus of many developers.
Zhang Wuguang said that after recent market verification, the suitability of interior wall tiles for wall installation is still very obvious. Now, as the advantages of interior wall tiles on the wall are once again recognized, Zibo interior wall tiles may usher in a larger market space.
With the increasing sales volume of the project centralized procurement channel, Zibo interior wall tiles also seem to have ushered in the development prospect of "there is no way out, and there is a bright future in another village".
Li Ruiyong, general manager of sales of Lianzhong Ceramics, said that from the current point of view, the project centralized procurement channel can absorb part of the off-season production capacity to a large extent, but it cannot give up the construction and creation of independent brands.
In the opinion of an industry insider in Zibo who did not want to be named, “If the proportion of centralized procurement is not controlled well, manufacturers will face certain risks. For example, the production and sales of the manufacturer’s own brand may be affected to varying degrees. The vitality is not strong, and once centralized procurement is transferred, manufacturers will face serious consequences of paralysis of the sales network. Enterprises must carefully consider based on their own actual conditions. ”
(This article is reproduced from Ceramic Information)
