On May 16, 2021, Shunhui Ceramics’ second “516 Super Brand Day” event with the theme of “Careful Quality, Satisfactory Home Decoration” was held grandly in Hangzhou.
Different from the online live broadcast of the first "516 Super Brand Day" in 2020, which was shrouded in the shadow of the epidemic, this time the second "516 Super Brand Day" in 2021 was completely implemented, with thousands of people gathering at the venue. , witness together the moment when Shunhui’s marketing and products became popular.
Join hands with stars to create great results
In recent years, ceramic brands have entered the industry along with giants. Competition in the ceramic industry has become increasingly fierce, and marketing has become a key link in measuring brand strength. As an old brand in the ceramic industry, Shunhui has gone through 23 years of development history and has strong brand accumulation, strength and popularity. Under the new trend, Shunhui continues to increase brand marketing, making the brand's competitiveness and influence continue to increase.
Let’s break down Shunhui’s marketing strategies, including celebrity endorsements, online live broadcasts, high-frequency exposure of high-speed rail advertisements, and the launch of the mascot “Shunbao”, to truly reach consumers from multiple angles and in all directions, and enhance industry visibility. Among them, what attracts the most attention is that in May 2018, Shunhui Ceramics signed Li Bingbing as the brand image spokesperson, becoming one of the few ceramic brands in the ceramic industry with "heavyweight" stars.
After signing the contract with Li Bingbing, Shunhui spokesperson Li Bingbing attended Shunhui's "A Bingxin Meets Painting" new product launch conference in October 2018, attracting thousands of people to watch; this time at the second "516 Super Brand Day" During the event, after Li Bingbing arrived, she directly pushed the atmosphere of the venue to a climax. When asked by the host about her understanding of Shunhui after working with Shunhui Tiles for three years, Li Bingbing said domineeringly, "The brand I endorse is of course the most popular one." Awesome”.
According to Shunhui, during the three years of cooperation between Shunhui and Li Bingbing, brand awareness, reputation, attractiveness and influence have been significantly improved, and they have been recognized by more and more service providers and consumers. Shunhui's second "516 Super Brand Day" in 2021 is even more explosiveThe traffic on the entire network exceeded 100 million, and the Weibo topic #Shunhui516 Li Bingbing came with 5200W+ traffic.
Of course, apart from the large investment in marketing, the quality of the product itself is also one of the reasons why Shunhui has achieved such good results in marketing.
New Chinese style products, launched in Jinghong
At the second "516 Super Brand Day" event, Shunhui launched the "Wen Ting·Guo Feng" series of new products. Shunhui said that if a brand wants to get out of the circle, it must not only pursue marketing exposure, but also return to the product itself and consumer needs. Product strength is the foundation of all marketing and brand core competitiveness. Shunhui believes that "Wen Ting·National Style" conforms to the trend of our country's national self-confidence increasing with the continuous improvement of national strength and the gradual rise of national fashion and domestic products. Shunhui Ceramics has further strengthened the original design of its products.
Shunhui's "Wen Ting·Guo Feng" series has been upgraded in five aspects: shape, color, pattern, quality and light. The product adopts the best-selling large format of 1800×900mm, slender and smart; the color is high-end and durable, easy to match with furniture; 3-fold extended national charm and beautiful pattern, taken from nature; gold sand gemstone surface or 3D abrasive surface to meet the needs of different scenes; in Visually, there are also bright crystal surfaces and 3D matte surfaces, which are very beautiful. With its original national beauty and luxurious new craftsmanship, it resonates with the courtyard feelings deep in the hearts of the Chinese people. You can experience the theme song of "The Legend of Zhen Huan" at home: "The hills overlap and the golden light fades, and the clouds on the temples" in Wen Tingyun's "Bodhisattva Man" The artistic conception of "desire to enjoy the fragrance of cheeks and snow".
At the same time, Shunhui's new products are a manifestation of the brand's youthfulness. The national trend is sweeping the entire consumer market along with the Chinese charm, and the prospects are promising. Ceramic products, as cultural and aesthetic products, are also products of the times and develop with the times. Only by always following the aesthetic changes of the times can we remain undefeated in the industry. land.
Quality first, comprehensive development
Return to the conference theme“ Quality is attentive, and home decoration is satisfactory." In fact, what makes consumers remember "Shunhui" the most is its quality control.
Shunhui Ceramics has built a large-scale technology research and development center and product testing center, and has built three modern production bases covering an area of more than 4,000 acres. Its products include various specifications of high-grade glazed tiles, porcelain polished tiles, and rock slabs, with an annual output of billions square meters. Created anti-counterfeiting ceramic tiles and obtained hundreds of national patent certifications. The main technical indicators of the ceramic wall and floor tiles produced by it are better than national standards and European standards, such as dimensional deviation, water absorption, damage strength, wear resistance, and stain resistance.
In the post-epidemic era, people are paying more attention to the green environmental protection of the building materials industry. Shunhui has also invested tens of millions of yuan in research on green environmental protection in the early years, organically combining clean production with intelligent manufacturing, and promoting comprehensive production. Green production that saves process resources and controls energy consumption creates a national brand with simultaneous development of production and construction and environmental protection, and demonstrates and spreads the strength of China's ceramic green and intelligent manufacturing to the world.
Only when you are willing to invest can you get corresponding returns. It is precisely because of Shunhui's continuous investment in technology research and development and innovative manufacturing that Shunhui can achieve remarkable results in every event. As Peng Changhua, vice president of Shuncheng Ceramics Group and general manager of Shunhui Ceramics, summarized at the second "516 Super Brand Day" event, the development summary of Shunhui Ceramics: "Striving for progress in stability, hard work, and high-quality development." .
