Wu Qinghua, a female boss of Taicang Oceano Ceramics, has to be mentioned. On the basis of 4 years of distributor experience, in 2018, we acted as an agent for Oceano Ceramics and established the Taicang Oceano team. In just over two years, we achieved outstanding results; during such a difficult epidemic period in 2020, our stores Sales performance exceeded 5 million.
The courage to try, the courage to take responsibility, and the passion for the building materials industry are Wu Qinghua’s labels as a distributor of Oceano. Dedicated to the ceramic tile business and betting on Oceano, why has Wu Qinghua achieved such impressive results?
▲Taicang Oceano distributor: Wu Qinghua
Choosing Oceano is an opportunity and a fate
"A wise person changes with the times, and a knowledgeable person adapts to the circumstances." This is an attitude of change and innovation, full of courage to break through the ice and a keen insight into the current situation.
In 2014, Wu Qinghua started to work as a distributor for a certain ceramic tile brand. The sales performance in the townships in the past four years cannot be underestimated. However, the competition in county-level distribution is becoming increasingly fierce, the output is not proportional, and the price system is not advantageous. Consider becoming a dealer. Just when Wu Qinghua was looking for ways to transform and break through, and improve her own profitability, Oceano's sales area manager came to Taicang for a docking explanation. She found that Oceano was extremely powerful in terms of brand awareness, product system and dealer assistance. Advantages. Therefore, in 2018, Wu Qinghua chose to join Oceano without any hesitation.
▲Taicang Oceano Store< /p>
In July 2018, Wu Qinghua first renovated an Oceano store covering an area of more than 200 square meters on a trial basis in a township. Then the business scale was expanded and the Taicang Oceano store was opened in Yuexing Home Furnishings in downtown Taicang City. The store area reached 500 square meters. The design, layout and decoration of the overall store were designed and constructed in strict accordance with the manufacturer's guidelines. The overall decoration style was modern and international. wind.
Everything is going according to plan
When signing the contract with Oceano, Wu Qinghua planned to use a 1+1 development model, that is, combining urban and rural areas, actively exploring channels such as home decoration, industrial clothing, decoration, designers, and communities, and quickly opening up Oceano. Brand's new situation in Taicang's building materials industry, it is expected to take two years to make the Oceano brand one of the top three in the local industry.
Wu Qinghua knows that if he wants to make his store bigger and stronger, it is essential to enter the engineering field. Therefore, after the retail channels and home decoration channels were on track, Wu Qinghua used his circle of relationships in 2020 to frequently contact Taicang Party School, Northwestern Polytechnical University, primary schools, and local top-level hospitals. It is reported that with the help of Oceano's strong brand strength and large and comprehensive product series, Wu Qinghua has won the Northwestern Polytechnical University project of more than 20,000 square meters in early 2021. This project is expected to become a benchmark case for Oceano East China Region projects!
▲Taicang Oceano won the Northwestern Polytechnical University engineering project in 2021< /span>
Every success has its traces
Good performance is inseparable from an excellent team and manufacturer guidance. Taicang Oceano strictly decomposes tasks according to the performance tasks guided by the manufacturer, and completes tasks in a targeted manner from weekly to monthly.
In addition, targeted guidance is provided on the training and operation of the three major tools of smart operation to improve the service level and customer information collection capabilities of the Taicang Oceano team, laying the foundation for the creation of Taicang Oceano's ceramic construction services. Base.
In small cities, big brands can do more! At present, Taicang Oceano Tile has made a good start in Taicang. The editor believes that in the future, with the strong support of manufacturers, Wu Qinghua will surely lead the team to build Taicang Oceano into the largest local brand.
