# Upgrade the dimension to break the situation and stabilize the trend
The concept of "dimensionality reduction strike" comes from Liu Cixin's novel "The Three-Body Problem". It was originally just the author's hard-core imagination, but it has become a vivid portrayal of the strong annexing the weak in the rules of the business game. How can we remain invincible in a fiercely competitive market environment where the strong prey on the weak? The only way is to continuously increase the dimension! In order to stay on the forefront of the new era, Guanzhu has also begun the journey to dimensionality.
Over the past 27 years, Guanzhu has accumulated hard strength, led its peers in meeting the challenges of the times, and danced the glory of Chinese ceramic tiles. Today, competition drives changes and the times give us a mission. The Guanzhu brand has ushered in an opportunity to expand its dimension!
From December 25th to 26th, the "Burn Fighting Spirit and Set the Trend" 2021 Guanzhu Dealer Conference and Brand Upgrade Press Conference was held grandly at the China Pearl Hotel. The meeting unveiled the dimension upgrade blueprint from the group's grand strategy, marketing strategy, product intelligent manufacturing R&D strategy, Guanzhu's new image, new exhibition hall, new marketing model, new service system, new products, etc. Guanzhu embarked on a new journey with a new attitude!
Ye Delin, chairman and president of Xinmingzhu Ceramics Group, Peng Xinfeng, group vice president and director of the operation and management center, Deng Yong, group vice president and general manager of the marketing management center, Jian Runtong, group vice president, Liang Wangjuan, group vice president, Chen Xianhui, group vice president, Hong Wei, Vice President of the Group, Wei Qian, Vice President of the Group, Xie Zelin, Deputy General Manager of the Group Marketing Management Center and General Manager of the First Marketing Center, Chen Fujun, Deputy General Manager of the Group Marketing Management Center and General Manager of the Second Marketing Center, Vice President of the Group Marketing Management Center Li Rurang, manager and general manager of the third marketing center, Li Ying, deputy general manager of the group marketing management center and president of the New Pearl Design Institute, Gao Song, deputy general manager of the group marketing management center and general manager of the market planning management center, Japanese VMD+ five-sense space designer Keiji Dagao, Japan's new generation interior designer Wu Shengren, Xu Honghu, founder of Yidoutang Home APP, Vice Chairman of the Design Committee of China Building Decoration Association, Deputy Secretary-General of Guangdong Ceramics Association, and founder of Tie Master, Wei Haifeng, President of Kangxi Mingzhu Manager Wu Ligang, deputy general manager of Kangxi Mingzhu Shi Guolin, and family members of Guanzhu brand dealers from all over the world and across the country attended the meeting.
Strategic Dimension Upgrade
The new era of domestic products has begunadvent!
“In the past 20 years, with the rise of China, the Chinese people have become culturally confident and young people no longer blindly worship foreigners. The era of new domestic products has arrived. This is a great opportunity given to us by history!”
——Keynote speech by Ye Delin, Chairman of New Pearl Ceramics Group, "Moving with the Times, Breaking Trends and Coexisting".
Marketing Strategy Upgrading
Only when you stand at a new height can you discover a new continent!
“Everyone has worked hard in the extraordinary 2020! Facing the new track, new order, and new future in 2021, we must continue to work hard. Only by standing at new heights can we discover the new continent and keep up. Only with new trends can we embrace the new world! ”
——Deng Yong, Vice President of New Pearl Ceramics Group and General Manager of the Operation and Management Center, gave a keynote speech on "Riding the Wind and Waves, Growing Against the Trend".
Upgrading the R&D strategy of intelligent product manufacturing
Being bigger and stronger has a promising future!
“The brand’s intelligent manufacturing strategy will develop more deeply, and its position as the ‘Intelligent Manufacturing Benchmark’ will become more stable. New Pearl will become bigger and stronger, and its ambitious goal of becoming one of the world’s top architectural ceramics companies can be achieved in the future. Period. ”
——Jian Runtong, vice president of New Mingzhu Ceramics Group and general manager of the R&D and Manufacturing Center, gave a keynote speech on "Becoming Bigger and Stronger, the Future Can Be Expected".
Upgraded brand image
China Guanzhu is the representative of ceramic tiles!
LOGO is not only a super symbol, but also carries the spirit and cultural height of a brand. Guanzhu first generation LOGO carries the brand's 27 years of glory and achievements, and also contains the vision and expectations of the designer Ye Delin, chairman of New Mingzhu Ceramics Group, for the Guanzhu brand at that time:
To this day, Guanzhu has traveled across the country and the world with hard power.It has a new mission entrusted by the times: to speak for Chinese ceramic tiles, and is willing to serve individual homes, help everyone in the country, and build a new era. In this era, we make the voice of “Building the Era and Crowning the World”! What kind of super symbol can carry Guanzhu’s grand new vision? At the meeting, Director Ye personally launched the new LOGO release ceremony to light up the new future of Guanzhu brand and national resonance:
▲ Chairman Ye unveiled Guanzhu’s new LOGO at the launching ceremony
▲ Guanzhu’s new advertising slogan “Building an Era, Crowning the World” was unveiled< /span>
While praising Guanzhu's new LOGO, Dong Ye said: "I just started the upgrade ceremony. I firmly believe that as long as all Guanzhu family members ignite their fighting spirit and work together, Guanzhu will be able to live up to expectations and contribute to China." The endorsement of ceramic tiles represents this great era! Truly ‘Building the Era and Crowning the World’!” As soon as he finished speaking, the whole audience burst into applause!
With the rise of great powers and the dominance of national trends, young people are increasingly interested in domestic products. It can be said that Guanzhu’s new LOGO is a product that carries the brand’s vision based on the multi-dimensional integration of national conditions, consumer recognition and brand genes. It is decorated with the national colors of yellow and red, and is composed of products. Each piece of ceramic tile produced by Guanzhu can become the brand's business card, interpreting the brand'sConfidence, quality and commitment.
▲Wu Bo, Senior Strategy Group Director of Provincial Guangzhou Group, conducted a crowning ceremony for everyone A detailed explanation of Zhu’s new VI image design concept and significance
Exhibition Hall Upgrade
Ranqi industry exhibition hall design to a new height!
In the past, exhibition halls paid more attention to the display of ceramic tiles themselves and thinking about business efficiency. With the iteration of shopping methods in physical stores, simple displays can no longer break through in the market.
The new exhibition hall - Guanzhu Experience Hall, is designed by Japan's VMD+ five-sense space designer Otaka Keiji and Japan's new generation interior designer Wu Shengren, focusing on consumer demand insights and living environment. Rational thinking, bold exploration of the future of design and product display, representing a new level of industry exhibition halls:
▲ Japan's VMD+ Five Senses Space Designer Otaka Keiji conducted the exhibition hall design on-site Introduction to design concept
▲ Japan’s new generation interior designer Wu Shengren introduced the exhibition hall design concept< /span>
The design of Guanzhu’s new experience center is divided into seven major areas: Life·Cafe, PorcelainBrick Art Museum, Matching Innovation Hall, Tile Material Selection Hall, Inspiration Proposal Hall, Slate Application Hall, and Engineering Exhibition Hall.
It realizes the emotional link from the two-dimensional display of flat ceramic tiles to the three-dimensional display; from a simple display of beauty and function to a calm and confident display of leading companies; from a simple product display to a display that injects vitality Art appreciation has also become a communication link to convey the value of ceramic tiles to the public.
▲ The first batch of media VIP experience groups were held by Japanese designers Qi Er, Wu Shengren, and Li Ying, dean of the New Pearl Design Institute, visited the exhibition hall
▲ Guanzhu Experience Hall Design Appreciation
Upgrading the marketing model
The harder it is, the more it burns. Brand upgrading is not an empty slogan!
Faced with changes and challenges, Guanzhu stands in the present and looks at the future, proactively upgrades the marketing model, and uses six major deployments to break boundaries and ignite the breadth and popularity of the market!
Undertake the group’s marketing strategy planningIn line with the planning and market demand, Xie Zelin, general manager of the first marketing center of New Mingzhu Ceramics Group and general manager of Guanzhu brand, released the new marketing model of Guanzhu on the spot. He said that becoming the industry leader will become the brand's core goal in the next three years! At the same time, he put forward three detailed goals and six major deployments around the goals to improve breakthroughs in terms of channels, store competitiveness, service systems, products, models, product promotion and empowerment, and achieve improvements in performance, terminal store standards and a championship team of creation.
Li Yao, Marketing Director of the First Marketing Center of New Mingzhu Ceramics Group, announced the brand promotion and empowerment promotion strategy on the spot, allowing the brand to upgrade and form a system that can be implemented quickly. He said that after the brand is fully upgraded, product structure, digital operations, training system, activity model, service empowerment, brand promotion and communication strategies and other aspects will also be comprehensively advanced to lead the peer empowerment package and help The brand is taking off!
Service upgrade
Reflect the sincerity and intention of a major brand!
New consumption comes with rich connotations. Consumption is no longer satisfied with shopping itself, but becomes a part of experience and life. Psychological satisfaction and spiritual pleasure are indispensable. The core of the relationship - service - is also changing, just like Guanzhu.
On the morning of the 26th,Pan Han, deputy general manager of Guanzhu Brand, released Guanzhu's "Golden Crown Service Rules" on site, which included five major aspects: store traffic, store experience, design experience, delivery experience, and management empowerment. Dimension helps terminals create a “high-energy operation model”. The new service system also targets the needs of new consumer groups for purchasing bricks and launches 10 gold medal service standards for secure brick purchasing, redefining the service level of decorative materials shopping and reflecting the sincerity and intention of major brands.
Product Dimension Upgrade
Good domestic products, smartly made by Guanzhu!
The behaviors, habits and scenarios of contemporary consumers have changed. What specific trends have emerged? Xu Honghu, founder of Yidoutang Home APP, brings us new trends and insights into indoor home living spaces.
▲ Xu Honghu, founder of Yidoutang Home APP
In the face of changes, Guanzhu Ceramics actively responds to the needs of national life. With the blessing of leading intelligent manufacturing capabilities and independent research and development capabilities, domestic products that are both beautiful, healthy and intelligent are emerging in an endless stream: representing domestic ceramic tiles Graphene intelligent heating tiles, self-contained Haowu Guanzhu slates, healthy Haowu Realm Stone 2.0, good-looking Wuguanzhu ingenious bricks, practical and good lightweight wall tiles, etc., which are intelligently manufactured and realize a new life experience of smart and warm homes, have set off a stir New trends in the market.
▲ Li Yao, Marketing Director of the First Marketing Center of New Pearl Ceramics Group, released the graphene intelligent heating tile "Warm Bank" on-site "New model. This model can quickly promote black technology products into the terminal market, allowing families to feel the home warmth brought by black technology products at a lower cost.
▲ Engineer Huang Huajie from Conene Pearl shared graphene intelligent heating table technology
▲ Wei Haifeng, deputy chairman of the Design Committee of China Architectural Decoration Association, deputy secretary-general of Guangdong Ceramics Association, and founder of Master Tie On-site crown and bead decoration – rock slab service and technology sharing
Burn fighting spirit and set the trend!
Thank you to every market rebel in 2020
Persistence, hard work and breakthrough!
▲Guanzhu commended dealer partners with outstanding performance and outstanding results in 2020, and selected the Innovation Award, Image Excellence Award, Outstanding Flying Award, Glory Leader Award, and Outstanding Contribution Award.
The brand will move forward with high momentum in 2021,
Stay on top of the trend with a forever young attitude,
Leading Chinese ceramic tiles to the world!
Today, the story has just begun,
More exciting things to come, so stay tuned!
