The 35th Foshan Ceramics Expo, the only Foshan Ceramics Expo in 2020, came to an end yesterday (October 21). What product trends can be seen in the ceramics industry?
1
About Slate
Stone slabs are undoubtedly the focus of this Foshan Ceramics Expo. It is the "traffic star" in the ceramic circle. Countless brands use it as the focus or topic to derive various activities, such as establishing slate brands, releasing new slate products, holding slate brand investment activities, holding slate forums, etc. Miraculously, all of these activities have received widespread attention, which shows their high popularity and great influence. So, when so many brands are vigorously promoting slate, what can we see from them? The author gained the following insights through visiting the exhibition.
First, rock slabs are getting thinner and thinner, with 6mm rock slabs becoming popular. Almost all slate brands have displayed 6mm slates, such asGaojie, Boshibo Porcelain, Italy Anajie, DPI, Roberto Cavalli, Sendi, Neolithic, Liuhao Enterprisesetc.; brands that have launched 3mm ultra-thin rock slabs include Jinpeng, Boshibo Porcelain, Huayan Pinzhi, Laminamand other brands. Listed here are only the thin slates launched by the participating brands in the exhibition hall. There are many more cases from various brands outside the exhibition hall.
6mm slate
3mm slate
At such a time point as the last quarter of 2020, for so many brands to launchCan we think of the phenomenon of 6mm rock slabs like this: big brands that have the ability and plan to produce 3mm ultra-thin rock slabs have not launched 3mm rock slabs because they have no time. Brands that are not capable of producing 3mm ultra-thin rock slabs can only launch 6mm rock slabs. Do you want to fight hard in the rock slab market (whether 3mm rock slabs will be launched in the future is another matter)? While visiting the exhibition, the author overheard an explanation from a salesperson of a big brand to the exhibitors, which just confirmed this view: "We will also launch 3mm slate at the end of the year, and we are currently preparing..." Therefore, slate Thinner and thinner will be the trend.
In fact, lightweight thin rock boards have a wider range of applications than thick rock boards. For example, thin rock boards are more suitable for surface materials in many home customization scenarios such as cabinet doors and countertops, and wall coverings. Thin rock slabs are not easy to fall off. From the application level of rock slabs, rock slabs will also become thinner and thinner.
▲Sandstone finished products
Second, one piece to the top, the specifications meet the needs of home customization. In order to make it easier to customize the home furnishings of rock slabs, many rock slab brands have begun to work hard on the specifications of the slabs, such as launching 2.7-2.8m, one-to-top slabs suitable for background walls, and It is suitable for processing into square slate round tables, small slates that can be easily processed into bathroom cabinets, TV cabinets, coffee tables and other furniture, etc. At this Foshan Ceramics Expo, Shenke and Gaojie both launched square slates, and Van Gogh Slate Home launched 1600×3200 , 1200 × 2800, 800 × 2600mm, three specifications of one-to-one home decoration rock slabs. Jiangjun Slate can be flexibly customized in size. Sublimation Slate focuses on full specification series... …Reasonable specifications and sizes are an important weapon for slate brands to improve their market competitiveness. In the future, slate brands will consider a variety of application scenarios when launching products and strive to improve the slate specification system.
▲square slate
Thirdly, focusing on colors and craftsmanship, brand differentiation has begun to sprout. At this Foshan Ceramics Expo, we can find that the colors of rock slabs are no longer just the "bad" colors such as fish belly white, Lauren black gold, etc., but present a variety of "flowers" blooming together scene. In terms of color and texture, in addition to the traditional black, white and gray stone textures, there are also cloth patterns, leopard prints, floral patterns, gradient colors, etc. Even the stone colors have added new colors such as red, green, and brown. In terms of surface technology, in addition to full polish and half polish, there are also technological effects such as electroplating gold and flash glaze.
▲Golden Silk YumaK gold slate plate launched in continuation of the product logo of "K gold brick"
▲Six Good Enterprises The launch of gradient color, leopard print, leather grain, floral pattern texture slate
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About Thick Brick
Thick bricks are another category that will explode in 2020. At this year's Foshan Ceramics Expo, brands from Fujian, the most "crazy" production area of thick bricks, came to the exhibition one after another, forming a "thick brick"-based group with "rock slabs" as the mainstay.uo;A situation of siege. According to incomplete statistics, Fujian thick brick brands participating in this Foshan Ceramics Expo includeTao Limei, Meiyi Ceramics, Yida, Fuma, Emel, Huali, Guoxing, Beate, and Taoyixuan , Yinmei(settled in Foshan during the Ceramics Expo) and other dozens of brands, plus Foshan local brand Weige and Shandong brand Jinka, for a while, the popularity of thick bricks may not be compared with that of rock slabs. inferior.
▲Some thick brick brands
At this year's Foshan Ceramics Expo, thick brick brands exhibited products mostly with thicknesses of 18 mm and 20mm. It is understood that 18mm and 20mm are the most commonly used thicknesses on the market, and can bear a maximum weight of 30-40 tons, which can meet the load-bearing needs of fire escapes in public spaces such as schools, banks, airports, and high-speed rail stations. Compared with ordinary ceramic tiles, the texture and surface technology of thick bricks are relatively simple. The textures are mostly granite texture, wood grain, stone, sandstone, solid color, etc.< /span>Textures are gradually emerging; the brick surface technology is mainly based on fire noodles and lychee noodles with strong surface concavity, and a few are span style="color:#2980b9">Polished, matte finish.
▲20mm thick brick
Thick brick products look similar, but there are also many brands that stand out from the many participating brands by upgrading their product quality.
Weige Quartz Tiles’s second-generation granite product combines granular bricks and digital glaze technology to make the product effect closer to natural granite. With the product performance of the surface and the inside being the same and the water absorption rate is less than 0.1%, Attracted the attention of many exhibitors. Huali Ceramics pioneered the dot-throwing process to make the surface texture of the product more realistic and the concave-convex feeling stronger. Guoxing Ceramics is eye-catching for its rich product specifications, sizes and textures.
▲Weige
▲国星
▲Huali
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Other Product Trends
In addition to the two major categories of slate and thick bricks, the author summarized the following six major product trends based on the launch of new products by ceramic tile brands before and after this Foshan Ceramics Expo.
One is the continuous pattern. Continuous pattern can be said to be the most popular trend in ceramic tiles this year. Many ceramic tile brands are rushing to launch continuous pattern ceramic tiles and continuous pattern slabs, which is quite popular as "no brand without continuous pattern".
▲QD
▲Big-antlered deer
▲Elizabeth
The second is the craftsmanship and texture. Glossy and matte surfaces are out. Now, ceramic tile brands are more inclined to use various techniques to express the texture of ceramic tiles and upgrade their brand style.
▲RobertoCavalliShell gloss tiles
▲Yujia New Chinese Style Technical surface texture ceramic tiles (dry grain semi-polished fine carving)
▲MangoAina Broken Flower (pearlescent color and exquisite carving and profound craftsmanship)
▲RobertoCavalli
The third is terrazzo texture. Terrazzo tiles, which are very popular abroad, have finally reached China.
The fourth is blue and green stone textures. You may not understand what the blue-green stone texture means literally, but you will know it by looking at the product picture below.
▲Jian Yi’s Four Seasons Oasis and Royal Blue
Does it feel familiar? Since 2020, blue and green stone textures have been extremely popular in the ceramic industry. Almost half of the ceramic tile brands have launched stone texture products in these two colors this year.
▲Romario’s mountain and sea green
▲Campari’s sapphire blue
▲Tongli’s Lucciole·Firefly series starry sky rock
Five is rich tile color. The colors of ceramic tiles are no longer limited to black, white and gray, as can be seen from the products exhibited by brands participating in this Foshan Ceramics Expo. Various colors are used, such as the Morandi color mango ceramic tile color porcelain cement series, the gradient color Yujia new Chinese shadow series, the latest solid color MA new product series of Mati ceramics, the C-position color plate series of Lion ceramic tiles, etc. Get onto the tile surface and create new tricks.
▲Mango
▲Matti
▲Lion King
▲Yujia New Chinese Style
The sixth is the distinctive patterns. Cartoons, flowers, feathers, foreign paintings, Chinese paintings, brocade and other distinctive patterns on the surface of the ceramic tilesPatterns gradually emerge.
▲Italian Del Conca
▲Bella Vera
▲SKI
What other product trends will appear at this Foshan Ceramics Expo? I believe that ceramic people who have carefully visited the exhibition will be filled with emotion and displeasure. Feel free to express your feelings in the message area!
Author: Si Tao
