The ceramic industry needs comprehensive cognitive points for cross-combination, and the brand design team needs to have an in-depth understanding of the subdivided categories of ceramic tiles in order to design products that truly meet user needs.
After the epidemic, what are the most popular products in China’s building ceramics market?
Make "recognizable" products
Incubate core competencies
Yuhui Ceramics has a "sophisticated" design team that makes bold breakthroughs and rational expressions in terms of product appearance, craft texture, etc., insists on making "recognizable" products, and matches the mainstream aesthetics. The design tonality is in line with the new generation of middle-class elites, and the product's high cost performance has become a requirement for major mid-to-high-end workwear projects.
"Analyzing the current trend, in the future, the demand for high-end workwear with high appearance, high quality and cost-effective materials will be increasing. This is exactly what Yuhui brand products are. The advantage lies in competing with peers with the most core competitive products. Only then will you have a greater chance of winning! ”
△Changsha Bank of China, application product: Yuhui large porcelain plate series
△Shijing International Plaza, application products: Yuhui 1336 marble series/large porcelain plate series
In addition, through data evidence and market front-line consumption insights, it is generally believed that after the epidemic, the consumption orientation of building materials will be more cautious and the selection of materials will be more refined. There are countless large and small ceramic tile stores in the terminal. Home decoration consumers cannot remember the brand even after entering more than a dozen stores in a row. This is due to the serious homogeneity of products in the current market. Yuhui insists on making "recognizable" products, that is, in terms of design, color, and quality.Quality, details, texture and other multi-dimensional dimensions build a hard power that can be instantly remembered by home decoration consumers, and then match the design effect that suits their aesthetics through rapid space design, and use good materials to help good design to reflect their own brand value.
Product strategy for adaptive transformation of home life
In line with the trend of customization
The future interior style must be a development trend of diversity, integration and simplicity. Yuhui's products adapt to the current market and style trends. We have always insisted on deeply cultivating subdivided products, horizontally + vertically, forming the extraordinary strength of having a wide range of product choices, diverse craftsmanship, rich designs, and able to control various styles of home life.
For example, Yuhui's large porcelain plate series includes three specifications: 900x1800mm/750x1500mm/600x1200mm. Each specification has subdivided categories such as bright, satin, and full body. Each subcategory also covers stone texture, Various popular colors such as cloth grain, wood grain, ink grain, etc. can create diversified and highly aesthetic spaces according to different needs. Yuhui's product strategy of adaptively transforming home life is in line with the current general trend of changes in the customization market.
Yuhui Ceramics can win dual development in home decoration and workwear, based on the accumulation of professionalism and cognition of brand products. Do not follow blindly, insist on self-renewal, self-iteration, and maintain a "half-step faster" market lead. The advantage is that all dealers engaged in Yuhui brand management can avoid price wars and ensure that the most popular products drive market competition.
(This article is provided by the enterprise)
