Text/Hong Xiaochun
Since online voting started on May 15, the "Top Ten Brands of Architectural Sanitary Ceramics in 2020" (hereinafter referred to as the "Top Ten") selection activity has been greatly It attracted widespread attention both inside and outside the industry, with brands, dealers and consumers actively participating in the voting. The website platform of China Ceramics Network once even caused the backend to crash due to excessive traffic. As of 24:00 on June 3, a total of valid votes had been received up to 1195901 times. As the voting time shortens (There are only 6 days left before the voting deadline on June 10th), the online selection has gradually entered a fierce stage, and the competition between brands has become increasingly fierce. fierce. Which brands can win the "Top Ten" honors? Let’s wait and see!
Below, Zhongtaojun reports on the current ranking of votes on the list (as of 12:00 a.m. on June 4):
"Top Ten Ceramic Brands": Big Horn Deer super wear-resistant marble tiles, Eagle Ceramics, Nengqiang Ceramics, Qianghui Ceramics, Wells Ceramics, Lion Ceramics, White Rabbit Ceramics, Shunhui Ceramics, Huiya Ceramics, Gold Medal Asian Ceramics.
"Top Ten Ceramic Tile Brands": Big Horn Deer Super Wear-Resistant Marble Tiles, Huiya Ceramics, General Ceramics, Asia Ceramics, Gold Medal Asia Ceramic tiles, Jinyi ceramic tiles, Xinruncheng tiles, Qiangpai ceramics, Marco Polo tiles, Jianyi marble tiles.
"Ceramic first-line brands": Big Horn Deer super wear-resistant marble tiles, Qiangpai Ceramics, Yiwante Ceramics, General Ceramics, Neng Qiang Ceramics, Guanxingwang Ceramics, New Roman Ceramics, Lee Home Ceramics, Laideli Ceramics, Nobel Ceramics.
"Top Ten Bathroom Brands":Hengtong Bathroom, Jiumu Kitchen and Bathroom, Langjing Bathroom, Huihuang Kitchen and Bathroom, TOTO Bathroom, Emperor Sanitary Ware, Kohler Sanitary Ware, Zhongyu Sanitary Ware, Huida Sanitary Ware, Oulusha Sanitary Ware.
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As the ceramic tile market and channel segmentation becomes increasingly obvious, how to explore new traffic channels within the existing operating system has become a top priority for brands. Complete decoration channels, home decoration channels, foremen channels, engineering channels, designer channels... It is unrealistic for brands to develop every segmented channel. Therefore, based on the brand development strategy, operating policies and product system, it is wise to choose one or two new channels to dig deeper to enhance the brand image and ultimately promote terminal sales.
In the "Top Ten" list, many brands have expanded through differentiated channels and strongly empowered dealers, effectively improving the brand's image at the terminal and setting industry marketing benchmarks. Next, Zhongtaojun will take stock of these "big moves" in brand channel expansion.
White Rabbit Tile
Current number of votes on the list: "Top Ten Ceramic Brands" 11989
As the largest exterior wall tile company in the world, Baitu Ceramics has been deeply involved in engineering channels for 21 years, and has been recognized by real estate developers for its high-quality products + innovative services, has already cooperated with Country Garden Real Estate, Evergrande Real Estate, Poly Real Estate, China Overseas Real Estate, China Merchants Shekou, Agile Real Estate, Longguang Real Estate, Aoyuan Real Estate, Fangyuan Real Estate, Langji Real Estate, Agile LandWe have reached long-term cooperation with more than 40 large and medium-sized real estate companies such as Real Estate, Fuying Real Estate, Huafa Group, etc., and have repeatedly obtained excellent partner certificates from suppliers such as Country Garden Real Estate.
It is precisely because of its outstanding reputation in the industry that White Rabbit Ceramics received an order from Rio de Janeiro, the capital of Brazil, in 2016. Its production of the "White Rabbit" brand series of glazed tiles and Ceramic tiles such as blue crystal glaze are used on the exterior walls of Rio Olympic venues, swimming pools, and various pools, and are praised as "Olympic porcelain" by many people in the industry.
White Rabbit Tile Project Case
The rich product line is a powerful tool for White Rabbit Ceramics to develop engineering channels and empower terminals. White Rabbit Ceramics focuses on research and development and continuously strengthens product iteration and update. Currently, it has more than 30,000 product applications, which has greatly improved the conversion rate of engineering customers and has become a contractor for many modern high-end construction projects. The preferred brand among merchants, it has won wide acclaim in the field of exterior wall tiles for domestic construction projects.
General Ceramics
Current number of votes on the list: "Annual Engineering Recommended Brand" 14243
Affected by the COVID-19 epidemic, the channel activities of architectural ceramics brands have been at a standstill since the beginning of 2020. General Ceramics took the lead in breaking the deadlock and making a strong layout for the post-epidemic era.
On May 27th, 【The 5th China Decoration Craftsman Skills ExhibitionThe Energy Competition and General Ceramics' first "Chinese Good Craftsman" national audition event] was grandly held at the General Ceramics Marketing Headquarters. It is understood that General Ceramics’ first “China Good Craftsman” national audition event will link online & offline to form a complete resource system: Online, General Dajun Ceramics will exclusively create the "China Good Craftsman" APP, which not only provides opportunities for the majority of craftsmen to showcase themselves, but also selects more skilled masters for the decoration industry; offline, Dajun Ceramics' first "China Good Craftsmen" The "Good Craftsman" national audition event will be launched in five major cities one after another. Through "online communication + skills competition + free training + direct rewards" and other methods, it will cultivate leading construction talents in the home decoration industry and discover outstanding foremen, thereby promoting the development of the home decoration industry.
In order to solve the dilemma of gradually decreasing retail share in the terminal market,General Ceramics deeply explores potential markets and strategically arranges foreman channels, aiming to promote "China's Good Craftsmen" throughout the year "The project enhances the brand's reputation and influence in terminals, while accumulating abundant foreman resources and establishing a relationship with shared interests with craftsmen, thereby increasing channel output value and driving terminal sales.
Qiang Brand Ceramics
Current number of votes on the list: "First-line ceramic brand" 11682
In 2018, In order to promote the spirit of craftsmen, Qiangpai Ceramics specially planned the [Salute to Craftsmen] event, first launching the "My Story with the Craftsmen" "The essay collection activity calls on everyone to understand the craftsmen, be grateful to the craftsmen, and pay tribute to the craftsmen. In 2019, Qiangpai Ceramics continued the [Salute to Craftsmen] event and launched craftsman skills exchange meetings across the country, Work with craftsmen across the country to provide consumers with better products and services, and continue to build a regional reputation brand.
Adhering to the upward power and advocating the spirit of craftsman, Qiangpai Ceramics' [Salute to Craftsmen] series of activities has entered its third year since its launch in 2018. Qiangpai Ceramics has always been committed to providing users with better products and services, and has always adhered to the With the original intention of consistent quality, we use our strength to deliver good products to win the trust of users. Good products are important, but if the overall spatial effect is to satisfy customers, it must be inseparable from the craftsmanship of the craftsmen. Therefore, Qiangpai Ceramics fully promotes the [Salute to Craftsmen] activity, digs deep into the channels of foremen, and works with foremen to bring consumers a worry-free decoration experience. Good products and good services always complement each other. Only when the foremen recognize the products of Qiang brand ceramics can they be confident in the paving services.
Gold Medal Asian Tiles
The current list of votes: "Top Ten Brands of Tile" 8316
In March 2019, The "Beautiful China" national tour event co-sponsored by Gold Medal Asia Tiles and Jintang Awards was officially launched. Stimulate more potential possibilities for the development of the design industry in various regions through lectures by famous teachers, special seminars, free exchanges, etc., Use big slates to carry design, and use design to drive marketing channels , connecting the longed-for life, the Gold Medal Asia Tile "Great Beauty China" series of activities successfully helped designers realize circle value and enhance the terminal brand image and product market share.
At present, the Gold Medal Asian Tiles "Beautiful China" series of activities have been successfully launched in Foshan,Changzhi, Luzhou, Zhengzhou, Wenzhou and other places believe that in the future, Gold Medal Asia Tiles will continue to promote the design aesthetics of Gold Medal large slate slabs to more areas, leverage the building ceramics market, and help dealers open up channels.
Nengqiang Ceramics
Current number of votes on the list: "Top Ten Ceramic Brands" 26893
In order to help terminal dealers get rid of the dilemma of the old retail era, use design to sign orders and convert word-of-mouth into sales power, in May 2019, Nengqiang Ceramics strongly launched designers Channels and Foreman Channels were established in conjunction with Elements, Cool Home, Guangzhou Design Week, id+c Design and Decoration, and Sina Home U+ Alliance. It is understood that the U+ Alliance is a non-profit social group, jointly initiated and established by a number of enterprises and national distribution networks based on promoting the development of the building materials industry. It is aimed at interior designers, foremen, and outstanding dealers to establish the U+ Design Alliance, U+ Foreman Alliance, Nengmei Academy, etc., build a comprehensive service platform for business cooperation, communication, promotion and advancement.
Can Strong U+ Alliance Launch< /p>
In 2019, Nengqiang Ceramics promoted the design power of young people through the U+ Design Alliance, and cooperated with Kujiale to launch the Kujia Marketing Artifact to solve the problem of dealer customer flow conversion and promote U+ foreman The alliance has been launched in various regions across the country to expand the regional influence of the brand, help dealers find a marketer that suits them, and enhance the reputation of the terminal brand.
Lee Furniture PorcelainBrick
Current number of votes on the list: "Top Ceramic Brand" 7666
In 2019, Liju Ceramics joined hands with id+d Interior Design and Decoration to build a platform for a new generation of young designers to create their dreams - Jimei Design Institute , 8 design luminaries, including Tang Zhonghan, a design luminary who came to Taiwan, have been hired as instructors in the design institute to provide consumers with better design solutions and use design to redefine life. At the same time, in order to enhance the influence of Chinese designers in the global design circle, the Home Furnishing Jimei Design Institute and the Chinese Designer Network jointly create the Jimei (International) Design Award, with more Many Chinese designers are speaking out for Chinese design.
Over the past 16 years, Li Home Ceramics has been keeping pace with the times, constantly exploring and broadening designer channels, establishing Jimei Design Institute, and creating international competition design awards to help the brand move forward. Go to the next level.
Laideli Ceramics
Current number of votes on the list: "Top Ceramic Brand" 7536
In the construction and ceramics industry, design has become an irreplaceable and important force in marketing channels. Laideli Ceramics is well aware of the importance of designer channels. In 2019, it successfully won the joint title of Lu'an and Jiangyin for the "China Residential Designer Program" (CRDP), and further strengthened the dialogue between Laideli Ceramics and designers through activities And gradually entered the design circle, allowing Laideli Ceramics' products to have the wings of "designer channels", broadening the brand's designer channels.
Laideli Ceramics insists on using design thinking to promote product innovation and using product applications to realize design value. From the laying of ceramic tiles to the matching of ceramic tiles, from the decorative properties of ceramic tiles to artistic spaces, ceramic tiles are no longer simple ceramic tiles, but become an important tool for designers to create space aesthetics.
2019 is the most difficult year for the development of the building ceramics industry, and it is also a year where brand marketing channel construction is flourishing. Against the odds, the ceramic people fully demonstrated their perseverance and indomitable spirit.
The building ceramics industry has had a bleak start in 2020. Many brands' original brand plans had to be shelved, and channel marketing activities were unable to be carried out. However, after reviewing the brilliant actions of the above brands in channel development in the past, Zhongtaojun is still confident in the building ceramics industry. Because, Zhongtaojun believes that the "top ten" brands have such successful channel construction experience, coupled with their good brand influence, they will surely be invincible in the brutal market competition in the second half of the year.
One last reminder: tomorrow is June 5th, "Top Ten" voting countdown 6 Day! In the fierce competition ahead, which brands will maintain the lead in vote count? Which brands will become dark horses? Please continue to pay attention to the "Top Ten" voting activities of China Ceramics Network and call for your favorite brands!
