On July 6, 2019, Williamton Ceramics' "2019 CCTV Advertising Cooperation Signing Ceremony" was officially held in Foshan. Williamton Ceramics Managing Director Zhang Mijing, Director Deputy General Manager Zeng Guangqing, Domestic Business Unit General Manager Wu Jianwei, Guangdong Business Unit General Manager Peng Dan and other company leaders as well as CCTV advertising representatives attended the signing ceremony.
In 2018, Williamton Ceramics launched strategic cooperation with CCTV and won the title of "CCTV Hot Brand". In 2019, Williamton Ceramics' CCTV strategy was comprehensively upgraded, with heavy investment in the three major channels CCTV-13, CCTV-2, and CCTV-7 + prime time, taking advantage of the power of CCTV media to upgrade brand marketing and let more people understand the Williamton brand. Managing Director Zhang Mijing said that this year, the second year of Williamton Ceramics’ Dimension Upgrade Plan, the marketing strategy has also been fully upgraded. CCTV advertisements, high-speed train advertisements, and network-wide marketing will increase efforts. This is not only an increase in brand influence. Going to a higher level will give terminal customers a shot in the arm, allowing consumers and customers to have full confidence in the development of the Williamton brand.
CCTV’s strategy continues to upgrade
In 2019, Williamton Ceramics invested heavily in CCTV and made strategic upgrades based on last year. First of all, Williamton Ceramics chose to launch the CCTV-13 news channel after comprehensive consideration, because CCTV-13 has a global perspective, pays attention to people's livelihood, and ranks first in the news channel column in ratings. This is a cost-effective communication platform to help increase the value of the Williamton brand. growing up. In addition, the continued launch of the CCTV-2 economic channel will also deepen people's horizons. CCTV-7 has also been upgraded and will be broadcast during prime time throughout the year.
Believe in authorityWith the power of the platform, Williamton Ceramics will sail far away, allowing consumers and customers to further deepen their understanding and trust of Williamton Ceramics, using its strength to inspire the confidence of terminal dealers, so that Williamton Ceramics can provide more and better products faster has entered thousands of households, bringing a better quality and comfortable life to people across the country.
Comprehensive empowerment, transformation and upgrading
Williamton Ceramics has been changing. In 2019, it will fully empower and upgrade its strategy. It will invest heavily in CCTV advertising, high-speed rail advertising, full-network marketing, etc. to create a deeper and broader brand. Marketing model. Williamton's changes are obvious to all inside and outside the industry.
In the past 16 years, Williamton Ceramics has insisted on quality. The company has established strict corporate internal control standards, attaches great importance to technological innovation and product research and development, and through scientific and rigorous production processes, production Produce competitive and cost-effective products to meet the needs of different consumers in society.
Brand legends, exciting stories
This time we cooperate with CCTV again, we can see Williamton's great determination to upgrade its brand strategy. We will continue to work hard and forge ahead. I believe that Williamton Ceramics will also be closely involved in the future. Follow fashion trends and continue to provide consumers with products with more artistic taste.
Williamton Ceramics relies on the powerful media resource advantages of CCTV to shock the outside world and continuously enhance the brand credibility. I believe that in the near future, the brand concept and professionalism of Williamton Ceramics will be Attitude will surely penetrate into the heart of every consumer. With 16 years of steady development, Williamton Ceramics has continued to innovate and upgrade. We believe in the power of the brand, sincerity and intention in every step, and continue to write the legendary story of the brand.
(Enterprise contribution)
